Celia Xu

Shopping mall expansion: visit new and potential shopping malls, and Maintain the relationship with existing shopping malls and visit cooperative shopping malls regularly • Set monthly, quarterly and annual target for retail stores. Leading the east team become the highest target completion rate are among the four regions not only in 2018 but also in 2019. • Marketing: find a suitable schedule to communicate with the mall about the roadshow, static exhibition and advertisement exposure, so as to increase brand exposure and visibility. Both the roadshow and static exhibition are the areas with the highest ROI and overfulfilled indicators. • The jurisdiction of the Nanjing Xinbai and Nanjing central store swept the first and second place in the country. • The profitability and per capita per unit area production of the stores under my jurisdiction ranked first among the four major regions in China. • Opened 10 new stores during 18 months of service, including 16 direct-sale stores and 2 dealer stores, and led a team of more than 50 people. • To plan career development direction for different members of the retail team and to provide a good environment for subordinates to grow up. Using the Coaching method to train employees at different stages to grow gradually. • Develop and compile store operation SOP, provide store tour table and knowledge assessment. • Organize quarterly product knowledge and sales skills training and meetings to improve sales capability and confidence of team members. • Trained 3 internal trainers and organized TTT training. • DISC certified teachers, analyzing the personalities of team members and provide corresponding coaching and corresponding programs. • Responsible for the training of the company's new brand Olivia Burton in China and the operation connection with the general agent in China, and helped training the dealer team to understand the brand better.

1. Attend the new season training in Spain twice per year. Prepare and hold classroom training for New season products as well as Mix & Match, Role play and sales techniques. 2. Translate the operation standard, VM guideline, new products highlights and edit the training folder and handbook. 3. Manage all CH stores all over in China. 4. Keep good relationship with landlords like Kerry center, ValueRetail, Takashimaya which CH has stores in there. 5. Guide the stores to achieve the sales target and analysis the KPI’s Report. 6. Work closely with all store Managers to find out the problems and make action plans according to the weekly/monthly Reports. 7. Have good Human Resources of High end industry for brand corporations. Already had successful events with Porsche, BMW, Hang Seng Bank and Helena Rubinstein. 8. Keep good relationships with the agencies of top celebrities to enhance the brand awareness though loaning CH dresses.

1. Drawing up training materials of products knowledge, competitor analysis and sales techniques. 2. Provides sales skills training to all 140 stores in China. 3. Evaluating the learning status of staff and give feedback to sales team. 4. Maintaining the good communication with Brand Manager in HQ and receiving new products information. 5. As a leader of department, attending the management meeting every two weeks to solve sales issues and make action plan for the stores.

1. Managed 25 stores in China, which located in Shanghai, Beijing, Wenzhou, Zhengzhou etc. Helped them have good sales performance. 2. Trained store managers on product knowledge, Brand Culture and sales techniques. 3. Planned marketing strategy for luxury market segment. 4. Provided appropriate service and selling approach consultation for sales team. 5. Kept good relationships with all music colleges and training agencies. 7. Made sure all franchisers can achieve the monthly/yearly sales target.