Celesta Irawan

Consultant @ Business Intelligence Group (UIUC)

About

I am an incoming MSM student at the University of Texas at Austin’s McCombs School of Business with a background in Information Sciences and Business from the University of Illinois Urbana-Champaign. I’m passionate about using analytics to understand consumer behavior, uncover insights, and build strategies that create real impact. My experience has given me a strong foundation in user-centered thinking, data analysis, and digital strategy. I’m interested in opportunities across digital marketing, product, and brand strategy. Feel free to reach out- I’m always happy to connect!

Country

City

United States

Industry

Non-profit Organization Management

Skill

Creative Strategy, Video Editing, Content Development, Microsoft Report Builder, Microsoft Power BI, Project Management, ui/ux, figma, SQL, User-centered Design, Usability Testing, indesign, Adobe Firefly, Adobe Creative Cloud, Presentations, Usability, Technology Design, Data Analytics, Product Design, Digital Art

Experience

Consultant

Business Intelligence Group (UIUC)

2025-1 - 2025-5 · 5 mos

• Provided strategy consulting for a health data management startup, focusing on product-market alignment. • Supported development of the client’s business model around market entry and positioning. • Conducted primary and secondary research and produced UX design recommendations to improve user experience.

Generative AI mHealth Apps for Older Adults and Cancer Survivors

iSchool at Illinois

2024-5 - 2025-5 · 1 yr 1 mo

• Developed responsive web and mobile interfaces for mHealth applications. • Trained and fine-tuned generative AI models for personalized health interventions. • Integrated wearable device data to customize health recommendations. • Collaborated with the team to incorporate accessibility features.

BSIS Ambassador

iSchool at Illinois

2023-10 - 2025-5 · 1 yr 8 mos

• Volunteer to work closely with the BSIS Student Affairs team. • Setting up events, supporting and leading events for new students at ischool. • Attend Microsoft meetings for check-ins, updates, and planning. • Representing the BSIS program.

Social Media Chair

Illini World Taekwondo club

2024-4 - 2025-5 · 1 yr 2 mos

• Designed eye-catching posters and content to promote the club using Canva and Adobe. • Attend bi-weekly meetings

Member

Phi Eta Sigma National Honor Society, Inc.

2023-2 - 2025-5 · 2 yrs 4 mos

• Volunteer in Philanthropy, Tutoring, and/or Service • Attend general meetings, study halls, drives, and other events that do not involve active service

Graphic Designer

Asian American Association at UIUC

2023-9 - 2024-5 · 9 mos

• Designed eye-catching posters, flyers, and digital graphics to promote club nights and special events, ensuring a consistent and appealing visual identity. • Produced engaging content for social media platforms, enhancing the club's online presence and engagement with the target audience. • Managed multiple design projects simultaneously, meeting tight deadlines and delivering high-quality work. • Maintained a digital asset library and organized design files for easy access and retrieval.

Catering

University of Illinois Urbana-Champaign

2023-2 - 2023-5 · 4 mos

• Worked with catering team members on event preparations. • Prepared venue, food items, and waited guest.

Participant

HackIllinois

2023-2 - 2023-2 · 1 mo

Hackathon that lasted 3 days and nights. • Learned to use Android Studio • Collaborated with team members to create a game app similar to Geometry Dash • Worked on the game characters and items' animations

Social Media Content Creator

Instagram

2018-9 - 2022-5 · 3 yrs 9 mos

• Created anime posts for feed and story using Canva. • Utilized data analytics from Instagram creator insights to analyze growth of page. • Edited anime videos for Instagram Reels using Capcut. • Consistently posted 3 times a week during follower's active times.