Cees Talma
Chief Executive Officer @ Welch's
About
Transformative, Results-driven, Chief Executive Officer with a proven and progressive track record of scaling small, disruptive businesses and driving growth for leading CPG brands. Recognized as a dynamic leader and coach who operates with speed and decisiveness, implementing innovative and game-changing strategies. Unique in the ability to combine sharp strategic vision with deep operational expertise to optimize performance and streamline supply chain operations. Possess extensive general management, commercial, and operational expertise across U.S. and global markets, spanning Health & Wellness, Food and Household categories. Core Competencies include: • Businesses Scaling: Successfully scaled small businesses by strategically activating high-impact growth levers. • Brand Revitalization: Transformed major CPG brands by reimagining strategies and expanding market reach. • Customer & Channel Development: Built strategic partnerships and opened new high-potential sales channels. • E-Commerce: Executed high-impact AMZ and DTC strategies that step-changed sales, boosting conversion rates. • Operational Restructuring: Implemented lean manufacturing processes, achieving measurable gains in Overall Equipment Effectiveness (OEE), Cost of Goods (COGS) and Customer Fill Rate (CFR) metrics. • Supply Chain Optimization: Unlocked efficiency and cost savings through portfolio simplification, strategic supplier partnerships, logistics optimization and process streamlining. • P&L Management: Drove superior financial outcomes by spearheading strategic planning, streamlining budgeting and forecasting processes, and optimized cash flow and working capital. • M&A Leadership: Successfully led acquisitions and executed seamless integrations to accelerate growth. • Leadership Impact: Built agile, high-performing teams by fostering innovation, and a results-driven mindset.
United States
Lake Bluff
Consumer Goods
Growth Strategies, Digital Strategy, Business Transformation, Investment Thesis, Due Diligence, Deal support, Customer Relationship Management (CRM), High Performance Teams, Leadership Development, E-Commerce, Free Cash Flow, Business Growth Strategies, Operational Excellence, Mergers & Acquisitions (M&A), Private Equity, Global Brand Development, Brand Equity Development, Consumer Insight, Launching New Brands, Innovation Management
Experience

Chief Executive Officer
Waltham, Massachusetts, United States
Leading an iconic Food and Beverage company through a multi-year transformation, focused on growth, innovation, and margin expansion. Driving performance across juice, spreads, snacks, and new categories while strengthening operational efficiency and creating long-term value for our grower-owners. Oversee 800+ employees across corporate office and production facilities in Waltham, MA, North East, PA, Lawton, MI, Grandview, WA and Westfield, NY.

Strategic Advisor - M&A
Professional Services
Greater Chicago Area
Partnered with multiple PE firms to identify, evaluate, and execute acquisitions and carve-outs in Health & Wellness, Food, and Household products. Conducted in-depth analysis, strategic insights and deal support to drive value creation and post-acquisition growth.

Chief Executive Officer
Green Bay, Wisconsin, United States
Transformed a $500M legacy vitamin business into a modern food supplement leader and a Top-10 Health & Wellness player by reshaping its commercial and operational strategy. Revitalized the Nature's Way brand through strategic resets in brand positioning, customer engagement, NPD and NRM. Achieved three consecutive years of double digits growth in the Integrative Therapeutics and Nature's Way Canada businesses. Realized significant operational efficiencies and costs savings. Oversaw 700+ employees across offices and production facilities in Green Bay, WI; Minneapolis, MN; and Halifax, Canada.

Chief Executive Officer
San Francisco Bay Area
Scaled Stasher Bags, a sustainable alternative to single-use plastic, from a specialty retail brand into an E-Commerce and mainstream retail leader. Successfully transitioned leadership from the founder, expanded distribution into Food, Drug, and Mass (FDM) channels, drove category-leading innovation and delivered operational efficiencies. Doubled revenue to $ 70M. Led and motivated a stand-alone buisness with 53 employees.
Cees Talma's Contact Information
Phone
Find the Right Leads
Find Verified Contact Data
What LeadContact does well
Find verified emails, phone numbers, and decision-makers with 98% accuracy.
Find Leads
Find the right people by company, role, industry, location, and more.
925M+ professional profiles

Find Emails
Access verified email addresses for your target contacts.
657M+ emails

Find Phone Numbers
Get cross-validated phone data from multiple top sources.
239M+ phone numbers

More Accurate. Lower Cost.
Find contact data in 1 tool with 98% accuracy
LeadContact integrates leading enrichment tools to deliver more accurate contact data—without paying for each one.
Great conversations start with the right contact.
It’s time to find yours.






