Cedric Unholz

Operating independently across the intersection of performance, partnerships, and applied sports science. Recent work includes: • Partnership Development Lead (Contract) at Alma - Supporting the growth of Alma, an AI-powered nutrition companion app, through strategic partnership design and activation across sport, wellness, and digital health. • Windsurfing Performance Camps (with Graham Ezzy) - Co-created and delivered elite windsurf training camps alongside professional athlete Graham Ezzy, integrating high-performance coaching with long-term athlete development and mindset/goal-setting strategies. • Athlete Support & Consultancy - Providing individual strength & conditioning and return-to-play support for professional athletes and organisations across field- and water-sports.

Solution Specialist, Pre-Sales Engineer & Technical Business Development • Led and supported technical sales efforts as domain expert (S&C, Sports Science, Rehab), driving credibility and conversion through demos, education, and strategic support. • Expanded global reach by building referral networks and establishing international distributor partnerships, leveraging multilingual fluency. Customer Success & Marketing Support • Delivered post-sale education and technical support to maximize retention, satisfaction, and referral growth. • Created authentic, expert content for onboarding, marketing, and sales enablement (e.g., webinars, knowledge base). Product Development & R&D Liaison • Supported product roadmap development by representing end-user voice, supporting feature design, testing, and customer feedback communications. • Drove integrations and improvements that directly boosted customer utility and sales performance. Strategic Influence & Leadership • Acted as industry thought leader in VBT and training science. • Advised leadership on R&D and BD strategy based on real-world field intelligence.

Technical Sales & Business Development • Provided industry expert support in sales meetings and demos, driving adoption through domain credibility (S&C, sports science, rehab). • Managed and built international partnerships, distributor networks, and supported integrations leveraging multilingual fluency (EN/DE/ES). Customer Success • Supported clients post-sale to ensure effective implementation, long-term retention, and positive word-of-mouth. • Developed knowledge base content to enhance support team efficiency and improve user outcomes. Marketing & Content Creation • Produced authentic, expert-driven content for marketing, sales, and education (e.g. guides, blog posts, feature use cases). • Curated and vetted industry-relevant content to support brand voice and technical credibility. Product & R&D Support • Acted as in-house “field voice,” providing real-world feedback, testing new features, and influencing roadmap direction. • Joined technical team meetings to advocate for coach-centric product development. Strategic Influence & Team Building • Advised on strategic R&D and business development based on practitioner insights. • Helped shape Output’s technical sales support structure with potential to scale team model.

Post-Acquisition Client Transition & Customer Success • Led the transition and account management of the full PUSH client portfolio post-acquisition, ensuring continuity, satisfaction, and long-term retention. • Primary liaison between internal WHOOP teams and legacy PUSH clients, aligning cross-functional efforts to meet high-performance user needs. Performance Science & Strategic Projects • Supported the Performance Science team with research planning, podcast development, and high-impact content creation to drive thought leadership. • Helped develop and maintain relationships with WHOOP’s external advisors and key performance partners across elite sport and science sectors.

• Resident industry-specific expert and primary Pre-Sales Engineer for the entire PUSH sales team. • Lead client-facing sports science point of contact for all clients during sales discussions. This included regular high-level customer on-boarding/post-sale support, and heavy involvement in purchase negotiations with elite high performance sports organisations and leading private training facilities around the world. • Manage and lead all international distributor partnerships and accounts. • Support product research, development and design projects on behalf of the PUSH sports science team with the sales, marketing, and technology/algorithm departments to continuously improve the company’s product portfolio. • Collaborate with marketing team in creating original media content and strategies to help promote PUSH products to the professional and recreational sports training markets, as well as provide education around Strength & Conditioning-related areas. Part of this role is coordinating educational public webinars with leading researchers/coaches in the field, creating video and wiki-style walkthroughs for the company’s product support platforms, and being an editor for and contributor to the PUSH blog. • Project leader of the task group responsible for establishing PUSH in Spain, Portugal, and Latin/Central America. This included coordinating the Spanish translation of the PUSH platforms, as well as creating delivery and distribution partnerships in key strategic countries (Spain, Portugal, Brazil, Columbia, Argentina, Chile, Mexico).

• Manage and deliver all Strength & Conditioning training for a Great British RS:X Olympian who utilises Cabarete (Dominican Republic) as their primary training base in preparation for the 2020 Olympics in Tokyo.

• Lead on and deliver all Strength & Conditioning training for the entire 2018 Olympic Games campaign squad. • The role included planning and peaking for Games Qualifier Competitions and the Youth Olympic Games in Buenos Aires. • Provide education and workshops in the areas of nutrition and athletic habits throughout campaign. • Assist with the on-water race training and skill development of all athletes. • Athlete ages ranged between 14-23 and included Youth Olympic and Youth World Championship competitors. • One Youth Olympic Gold medallist (Men’s Category).

• My role consisted of responsibilities between both the Buffalo Sabres (NHL) and the Rochester Americans, the AHL farm team affiliate. During the in-season period I was based in Rochester and was responsible for developing/managing the athletic qualities of the Sabre’s key organisational NHL prospects, as well as the entire player roster comprised of developmental draft picks, and multi-year NHL/AHL veterans. • In the off-season, all training delivery for players of both the NHL and AHL squads was based in Buffalo at the KeyBank Centre headquarters, and included the targeted physical development/management of all players including the Sabres’ major Junior Prospect players drafted from the NCAA, OHL, QMJHL, WHL and European Junior leagues.

• Lead in the planning and implementation of the entire S&C programme for the Academy across both Cork and Limerick training centres, as well as coordinate all training delivery with the Cork-based Assistant S&C Coach. • Responsible for designing/delivering systematic and structured speed, strength, agility and conditioning training components to the programme, as well as installing comprehensive recovery, regeneration and game readiness/priming protocols. • Create an evidence-based training philosophy across both centres whilst establishing a competitive, positive, and goal-orientated training culture with tailored S&C programmes designed to develop both the physical qualities and resiliency/robustness of each athlete. • Lead in the design and/or delivery of both return to running and return to contact progressions, as well as assist the physiotherapy department in rehabilitating players (including soft-tissue management) from all injuries up to return to perform levels based on individually tailored programmes. • Perform valid, reliable physical testing and monitoring for all athletes in line with IRFU testing battery protocols, including processing and presentation of testing data to the IRFU, Academy Manager, and Senior S&C Staff.

• Therapist for the Scottish Men’s Rugby National Team during the 2013 Six Nations tournament, as well as the 2012 November internationals against New Zealand, South Africa and Tonga. •Adjacent part-time work with Edinburgh Rugby (RaboDirect PRO12 and Elite Development Squads) and the Scotland 7s Men’s National Team. • Provide various manual therapy modalities (including myofascial release/stretching, trigger point therapy, PNF stretching and assorted massage techniques) to all athletes within the various squads, for both recovery and rehabilitation purposes. • Communicate and collaborate with both the Head of Medicine and Head of Physiotherapy to devise, implement and monitor soft-tissue strategies based on individual player needs.

• Lead and manage S&C program design and delivery for athletes from all male age-groups (U16s-U20s) and members of the Women’s National Team and U20s developmental group based at Murrayfield. • Provide exercise supervision and technique coaching for all speed and resistance training elements, as well as the design and implementation of comprehensive warm-ups, cool-downs and individual mobility/flexibility protocols. • Perform reliable monitoring for all athletes, including processing and presentation of data.

• Assist in the design and delivery of speed development, resistance training, conditioning and recovery/regeneration elements for all touring athletes. • Responsible for player monitoring and subsequent data collection/presentation. This included nutritional management, daily supplement administration, hydration testing, and wellness/RPE monitoring. • Engagement period included the May pre-tour camps in Edinburgh, Glasgow and the Highlands. • Provide various manual therapy modalities (including myofascial release/stretching, trigger point therapy, PNF stretching and assorted massage techniques) to all athletes for both recovery and rehabilitation purposes.

Academic or High Academic Distinction achieved in all modules studied: • Advanced Resistance Training Principles • Biomechanics • Physiology • Current Issues in Strength & Conditioning • Injury Prevention and Rehabilitation • Research and Computer Methods and its Application to Strength & Conditioning • Physiological testing of Human Performance • Applied Biomechanics in Strength & Conditioning • Resistance Training and Physiological Testing Practical Module

Modules studied: • Sports Physiology and Biochemistry • Sport and Exercise Medicine • Sports Psychology • Sports Nutrition • Sport in Social Context • Human Performance Biomechanics and Kinesiology • Research Methods and Statistics in Sports Science • Skill Acquisition • Final Dissertation/Thesis (High Academic Distinction - See "Publications")