Cédric Moulin

I provide bespoke services to small/medium size businesses, executives and artists: • Management Consuting • Change Management • Transition and transformation • Governance • Executive Coaching • Entrepreneur / Start-Up Mentoring • Life and Healthy Habits Coaching • Motivational Workshops & Staff Interviews • Sales & Merchandising Training • Retail & Strategy Consulting • Real Estate, Store Opening & Remodelling • Corporate Identity & Branding • Business Modelling & Development • Digital Innovation & Transformation • Artist Management

CEO of the coop retail chain to try and enforce the approved rescue plan, also covering the CFO, HR, Marketing and Retail Operations role. Elaborated and had rescue plan approved in General Assembly, granting the young co-op a second chance to prove itself on its market, in spite of a very difficult economic and financial context. Raised €150k via crowdfunding on LITA, reaching maximum possible amount. Opened the 4th store in only 2 weeks. Doubled the store assortment in just about 9 months. Achieved consecutive record annual sales growths: +61 and +32%. We unfortunately had to liquidate the company in early Summer 2024 due to a market collapse during the last months of its existence.

Together with my associates, I have decided to invest capital and engage in a new professional adventure that either strongly makes sense for me and for my family, and allows me to put at work my best skills and expertise, as a long-time retailer and coach and as a nature lover. Our first project, a beautiful large destination store, opened in Braine-l'Alleud near Waterloo on 26 March 2020, right at the beginning of the covid-19 crisis. Although I am still a shareholder, I am no longer involved in operations nor in administration.

We conduct corporate workshops for senior and middle level managers and coach leaders regarding nonverbal communication in high stake negotiations, effective team bonding, media presence, boardroom appearances, conducting interviews without biases, closing sales etc.

We believe people in Retail can contribute to a better world! Since 2014, I have been being involved repeatedly with the retail division of SFR (French telecom), as well as with Castorama (French DIY retail chain), and Hackett (English menswear retailer) including on-site presence in France and UK. To date, as CapKelenn Accredited Retail Coach, I have proudly performed +/-250 individual coaching sessions with various Retail Managers & Specialists leading between 0 and up to 2,000 employees. Early 2017, I also started delivering Retail Coaching full group trainings.

We bring the urban landscape to life! We believe in creating unique urban landscapes, to achieve social engagement, thanks to a strong local identity and an interactive user experience. We engage users by blending the latest 3D innovative design and know-how applied to "mise-en-scene". Would you like to make your commercial property sell itself and lease twice faster? Get in touch!

Established in 1988, Cameleon is the privileged partner of selected fashion & homeware labels (men, women, kids) for their excess inventories. Examples of brands include Essentiel, Twin-Set, Liu Jo, 7 For All Mankind, Bellerose, Scotch & Soda, Superdry, Vans, Tommy Hilfiger, Timberland, Ugg, Petit Bateau, Kipling, Eastpak, Sia, Taschen... Two major points of sale in the Brussels area: - Woluwe 8.500 selling-sqm, award-winning, first eco-built store in Europe - Genval 1.500 selling-sqm 580.000 members and growing 30 million euros in annual turnover 250 employees Inherited the general management of the group's 3 companies following a tight Judicial Reorganisation Procedure. Developed and implemented a new strategy aiming to restrengthen the identity of the brand by offering it a new shinning beginning, recover the lost clientele, regain supplier and investor trust, boost sales and profitability. In 10 months, reinstilled passion for the brand and team cohesion among employees, fully repositioned Cameleon, remodeled 10k-sqm of sales areas with limited investments but impactful visual change, leading in spite of heavy external obstacles to: +6% re-visit, regain of 1k+ lost shoppers, 75%+ satisfaction (up from 50%-) and 4- year record sales for my first buying season in store.

OnSlide is a mobile application showing you deals from surrounding retailers in a ‘slide and swipe’ navigation style. It’s local, instant, fun, very simple and a great way to explore and make a selection among a very rich and diverse offerings. OnSlidePro is the professional version of the app for retailers to post their special offers. Launching soon, stay tuned.

"The fastest way to advance your career is to drive innovation, rather than fall victim to it." Human-sized retail innovation company dedicated to fashion, retail and real estate, founded upon the belief RETAIL offers a wealth of new opportunities, but will only successfully manage the economic turmoil by re-inventing itself. SAND-ROCK is a retail innovation company ready to challenge and introduce new ideas in the Retail Market. Primary focus on 3D design, go-digital and retail transformation, and how this can impact the corporate world and the end consumer in terms of creative opportunities and added-value. Specialities: Brand Image, Visibility and Digital Innovation.

Visual Instinct is a human-sized company dedicated to real estate, property management, retail & fashion companies. We facilitate access to retail know-how and digital innovation to best enhance brand image and visibility on and off-line. Team lead and business development in Europe for the following innovative retail and property marketing solutions: Window Dressing, StyleShoots, Sampleroom and Mockshop.