Cedric Morisset

-The overall responsibility of the business including the following: Sales and Marketing, Yearly net sales, Gross to net sales factors, Sales margins, Selling cost, PnL -Direct Report Credit Manager, Customer Service Department. -Oversee company yearly, bi-annually, quarterly and monthly sales budget. -Direct Report; 14 Sales agents across North America, to ensure the realisation of annual plan and kpi’s 4 Internal Directors -Responsible for Web Sales & Responsible for Orage flagship stores -Business development and support to International Distributors -Key player in the re-branding of Orage. (Brand Message, Brand Mission) -Revived struggling operation from to turnaround success story. Revamped pricing strategy, implemented effective promotional strategies, trained a high-performance sales team and helped boost corporate image.

Vice President of Operations, • With more than 25 stores (Sports Experts, Atmosphere, Intersport & Hockey Experts) The overall responsibility of the business including the following: o Human ressources (800 employes - 30 Directors), Marketing, all of stores operations. Yearly net sales, Gross to net sales factors, Sales margins, Selling cost, Payroll, PnL o More specifically, direct superior of all 25 stores. • Implement and manage strategic marketing initiatives plans together with Forzani marketing dept. • Oversee company yearly, bi-annually, quarterly and monthly planification of sales budget • Supervise 30 directors, to ensure the realisation of annual plan and kpi’s • Manage, control and optimize working hours and sales budget ratio. • Business development and enhance institutional sales division. • Representing Groupe Boucher Sports on different committee with Forzani.

Country Manager, Lead Company in different fields: Lead sales force in achieving company targets and marketing initiatives. • The overall responsibility of the business including the following: o Yearly net sales, OTB, Gross to net sales factors, Sales margins, Selling costs, Sales and distribution, Wholesale & Franchise, PnL • Implement and manage PP strategic marketing plans together with PP International Marketing Manager. • Lead the preparations of local budgets, pricing and estimates before each collection in accordance with the Peak Performance planning. Plan and carry through appraisals with the employees in the sales organization • Organize and carry out brand and product clinics with customers in order to create understanding, interest and passion for the brand. Secure the growth thru long term commitments with strategic partner. • Prepare and lead overall monthly sales and activity plans according to sales budgets and in line with the Peak Performance year planner and GTN-targets. Follow up and act upon invoicing reports on a weekly basis

Lead company in : footwear development process, providing effective development of footwear design from concept through commercialization and production, Lead sales force in achieving their targets and marketing initiatives. Build, set up and supervise management team for all Brands Supervise and manage team of 10+ individuals Product development, Line building Sales & Marketing Establish budget and meet and exceed sales figure Lead the footwear development process, providing effective development of footwear designs from concept through commercialization and production. Costing, negotiating with factories Conduct research, analyze and interpret consumer/industry trends to seek out innovative opportunities for breakthrough products. Create briefs with feature/benefit, cost structure and delivery objectives Manage price structure of all products to ensure tooling cost are minimum and FOB prices meet seasonal targets while maintaining brand standards. Lead product and sales presentations at all regional meetings. Supervise, coach and mentor junior development members Finding, organizing, supervising a sales force around the Canada Manage sales and business development for all Canadian Major account International business travel