cedric dordain

* Managed the social strategy of the division with the rollout of a global Social management & listening tool to 40 countries * Put in place the framework of digital analytics tools, KPIs & dashboards * Provided benchmark, analysis, best practices & recommendations to better activate across all digital touchpoints (Website, Social, Media, eCommerce, …) * Ran a multi-departments project to better identify and reach the brand targets in digital media * Evangelized the use of digital analytics and the execution in digital media inside marketing teams with the creation of 2 playbooks * Recommended the digital & media budget allocations for the division

* Oversaw the team of 5 product managers to drive the strategy of digital operations services across 150 territories and 600 online and mobile partners * Designed & rolled-out the marketing campaign platform to all territories with the adaptation to their respective local specificities * Led the implementation with the digital business affairs department of pricing and new e-commerce offers generating revenues with B2B & B2B2C partners * Implemented digital solutions assisted by best practices and processes across digital departments * Maintained & enhanced customer support provided to users worldwide * As part of Global Standards committee, defined new policies and ensured that both North-America & International digital services and processes stay aligned * Managed the suppliers and the envelope of €5 million/year by focusing on the key needs, optimizing solutions and negotiating their costs and sharing

* Controlled the roadmap of enhancements for the Digital distribution, Pricing and Mobile production services * Gathered requirements, designed features and liaised between the various Universal territories and the suppliers * Put in place regular training and best practices of the central initiatives and projects to digital stakeholders * Facilitated the definition of digital KPIs and the achievement of operational projects, like releasing the maximum of products to the maximum of retailers * Launched new digital products like High Definition tracks and video clips/concerts, Box Set * Participated to the EMI digital integration by reviewing and improving their processes, workflows, resources and services * Connected with IT departments to interface all digital platforms

* Managed part of the transformational program to outsource the International Digital Supply Chain systems * Phased out the previous physical platforms to simplify the digital process and workflows * Worked with the suppliers to follow-up and complete all the needed operational activities and issues for the successful launch of the new system * Identified and structured the projects requiring the cleansing of Universal digital products for the migration into the new system and coordinated the efforts and the planning of the relevant operational teams * Completed the globalization of the mobile transformation with the automation of systems and the rationalization of processes, leading to the reduction of the mobile production team by 3 FTEs * Managed the relationship with 30 territories and their respective labels

* Participated to the adaptation and the integration of the mobile operational processes with the existing digital ones * Harmonized the mobile production and delivery policies with Universal Music North America * Defined optimized processes for the management of label data and the production of mobile products * Designed, tested and enhanced web-based systems for the production and the artistic approval by the labels of the mobile files * Transitioned successfully the management of the mobile deliveries and websites to the operational team

* Managed the deliveries of Universal and licensed mobile content (ringtones, wallpapers, etc…) to 200 B2B2C & B2C mobile & online partners across 40 countries * Assisted regions like Scandinavia and Latin America in coordinating the launch of the deliveries of mobile content to all their local partners * Established processes and best practices for the management of new and existing B2C mobile retailers * Maintained the roadmap of new e-commerce & CRM functionalities across various B2C brands, white label and artist websites * Designed and performed the user acceptance testing for the creation of wap & Imode sites worldwide * Defined the testing processes of any new mobile device for both mobile formats and websites compatibility