Cecilia Panozzo

Senior Vice President Marketing @ AST SpaceMobile

About

With over 25 years of experience in global marketing and product strategy, I am a senior executive and leader who delivers results for diverse businesses, from Fortune 100 companies to start-ups. GROWTH I have a passion for shaping marketing strategies that drive growth. Using innovative digital and traditional outreach techniques, distinct product positioning, and targeted content marketing I amplify Annual Recurring Revenue (ARR) and enhance brand visibility. BRAND MANAGEMENT I leverage my deep technical understanding, data-driven approach, and storytelling skills to launch and market SaaS, cloud, fintech, and AI solutions across multiple channels and regions. TEAM BUILDING I prioritize team building and mentoring, creating environments where collaboration thrives. By uniting diverse skills and perspectives, and as a strategic partner of the CEO, I elevate the value of marketing, and drive organizational success and innovation. Skills: SaaS. Fintech, Tech savvy, Marketing and Business Strategy, Analytical Skills, Demand Generation, Account-based marketing, Digital Marketing, Brand Awareness / Management / Development / Growth, Thought Leadership and Content Marketing, Social Media Marketing, PR - Marketing Communications and Media Strategy, Digital Marketing - SEO, PPC, Online ads, Email Marketing, Marketing Management, Product Marketing and PLG, Market Research, High Performance teams.

Country

United States

City

New York

Industry

Computer Software

Skill

Growth Marketing, Demand Generation, Strategy, Strategic Partnerships, Digital Marketing, Business-to-Business (B2B), P&L Management, Product Marketing, Leadership, Product Management, Business Development, Start-ups, Telecommunications, Competitive Analysis, Business Strategy, Segmentation, Business Planning, CRM, Technology Solutions, Global Business Development

Experience

Senior Vice President Marketing

AST SpaceMobile

2023-11 - Present · 2 yrs 11 mos

New York City Metropolitan Area

Chief Marketing Officer

Mimeo

2020-2 - 2023-9 · 3 yrs 8 mos

New York, United States

Chief Marketing Officer - ION Markets

ION

2019-8 - 2019-12 · 5 mos

New York

Head of Portfolio Marketing

ION

2018-10 - 2019-7 · 10 mos

Chief Marketing Officer

SitusAMC

2014-9 - 2018-9 · 4 yrs 1 mo

New York City

Global Head of Marketing - Acting CMO

CGS (Computer Generated Solutions)

2011-10 - 2014-7 · 2 yrs 10 mos

NYC

Managed all marketing aspects for a 7,500+ employee global provider of technology-enabled business solutions and VAR for the finance, fashion and apparel, and B2B markets. Services included BPO, software and technology solutions, cloud-based / SaaS and on- premise, eCommerce, application development, e- learning, contact center, and global sourcing solutions. Launched new updated branding for the company Coordinated new website design and implementation Implemented marketing automation solution and multi-channel lead generation program Revamped digital presence: SEM / SEO / Communities/Social Media Multiple Awards for Contact Center and e-learning

Executive Director

Authentidate Holding Corp.

2011-7 - 2011-10 · 4 mos

Greater New York City Area

Returned in 2011 to reorganize the sales team and to redefine the go-to-market strategy for SaaS solution

VP Marketing

Organic Motion

2010-7 - 2011-6 · 1 yr

New York City

Director Strategy and Business Development

Authentidate Holding Corp.

2007-9 - 2010-7 · 2 yrs 11 mos

Led the global corporate marketing and product strategy of a new software as a service (Saas) division. Identified the right segments, competitive environment, trends, and develop the product marketing strategy for each segment and the overall business. Work across different verticals identifying new strategic initiatives through acquisitions, partners or new product lines. Manage the financial forecasts, costs and revenues for the new area

Senior Director Marketing

Mavenir

2003-8 - 2007-7 · 4 yrs

Greater Boston Area

Led Marketing and Product Strategy for a $1.6B high-tech company, serving the telecommunication, enterprise and consumer markets in the Americas region. Identified major value segments and developed growth and lead generation initiatives, including channels and partners and Account Based Marketing strategies for global accounts. Managed cross-functional marketing activities with PR, event planning, business intelligence and market research areas.

Marketing Director

Mavenir

2001-8 - 2003-8 · 2 yrs 1 mo

Greater Boston Area

Generated 400% revenue growth in Latin America through rigorous data-driven strategic marketing planning Led the Marketing Consultants team responsible for global clients: programs and recommendations for Fortune 100 clients to maximize the adoption of diverse mobile applications

Corporate Development Director

Lockheed Martin

1999-1 - 2001-8 · 2 yrs 8 mos

Marketing and sales of new technology services and solutions for the B2B market leading a cross-functional team of eight people. Strategic Consulting, including business plan & sales strategy development.in LATAM Business Analysis and M&A