Cecilia C.

Manager (PMO) @ Sino Group

About

Digital Transformation and Delivery professional with 18+ years of experience leading large-scale operational, ecommerce and customer platform transformation initiatives across retail, quick-service restaurant (QSR), property and digital commerce environments.Experienced in delivering customer-facing digital platforms, operational systems, omnichannel initiatives, workflow automation and AI-enabled transformation programmes within fast-paced, customer-centric organisations.Strong track record partnering with business, operations, technology teams and third-party vendors to drive digital delivery, platform enhancement and operational transformation initiatives across Agile and hybrid delivery environments.Delivered large-scale transformation projects across 160+ outlets serving over 1 million customers, with extensive experience in phased rollout, stakeholder management, operational readiness and cross-functional delivery leadership.Core expertise includes:• Digital & Operational Transformation• Agile & Hybrid Delivery• eCommerce & Customer Platforms• AI & Workflow Automation• CRM & Martech Transformation (D365)• Omnichannel & Retail Technology• Stakeholder & Vendor Management• Operational Rollout & Business AdoptionCertifications:PMP | PSM I | Microsoft Certified: AI Transformation LeaderOpen to Digital Transformation, Delivery Lead and Senior Project Management opportunities in the UK.Right to work in the UK.

Country

United Kingdom

City

London Area

Industry

Computer Software

Skill

Artificial Intelligence (AI), Microsoft Dynamics 365, OutSystems, Digital Transformation, Microsoft Dynamics CRM, Stakeholder Engagement, Budget Management, Microsoft Outlook, Quality Assurance, Project Plans, Project Planning, Business Requirements, Business Case Preparation, Customer Loyalty, Stakeholder Management, Communication, Software Project Management, Microsoft Dynamics, Confluence, Resource Allocation

Experience

Manager (PMO)

Sino Group

2020-11 - Present · 5 yrs 11 mos

Sino Group (HKEX-listed leading Hong Kong property developer with diversified business across property, hospitality and retail) - Led enterprise-wide digital transformation programs across Sales, Marketing, Leasing, and corporate functions - Partnered with Directors and General Managers, presenting project updates, risks, and key decisions in Steering Committee meetings - Delivered enterprise-scale customer engagement platform transformation using cloud and microservices architecture - Improved system scalability, performance, and maintainability through modernisation of legacy systems - Delivered multiple projects using Agile, Waterfall, and low-code platforms (OutSystems) - Led AI-driven automation initiatives (Power Automate + OCR) in collaboration with Finance team to streamline manual processes - Managed cross-functional teams (in-house and vendors), ensuring successful end-to-end project delivery - Ensured all solutions met security and performance requirements through structured testing (e.g. penetration and load testing) - Supported procurement and tendering processes, including RFP preparation, vendor evaluation, and solution selection

Manager (IT Project)

Café de Coral Holdings Limited 大家樂集團

2017-8 - 2020-11 · 3 yrs 4 mos

Café de Coral Group (HKEX-listed F&B group with 200+ outlets across Hong Kong & Asia) - Managed digital transformation initiatives across a large-scale retail and F&B operation - Acted as IT Business Partner to senior stakeholders, aligning technology solutions with business goals - Delivered customer-facing applications and CRM platform (Microsoft Dynamics 365), enhancing customer engagement and analytics capabilities - Launched omni-channel ordering solutions, improving customer experience and operational efficiency - Implemented digital coupon and campaign platforms, improving visibility and control of marketing initiatives - Led cross-functional collaboration across IT, vendors, and business users to deliver end-to-end solutions

Product Manager

Lazada

2016-12 - 2017-8 · 9 mos

Lazada (Leading Southeast Asia eCommerce platform, part of Alibaba Group) - Managed product and logistics-related initiatives supporting high-volume eCommerce operations - Collaborated with regional stakeholders to optimise operational workflows and system efficiency

Business Analyst

Esprit

2015-1 - 2016-12 · 2 yrs

- Delivered eCommerce and O2O solutions supporting retail operations across multiple markets - Improved inventory accuracy and reduced stock discrepancies through system and process enhancements