Caroline Dezendorf

Developed and executed comprehensive social media strategies and content that aligns with overall marketing and brand objectives. Created and managed editorial calendars, including content themes, campaign timelines, and post schedules across platforms (LinkedIn, Meta, X, and YouTube). Leveraged analytics to assess content performance, audience behaviors, and engagement trends across owned and earned. Established the global community management function, brand voice, and engagement model to build brand loyalty and enhance the customer experience.

I launched Dezie Creative to bring together my passions for storytelling, photography, and strategy in one creative studio designed to tell the whole story—from start to soul. What began as a leap into freelance writing evolved into a full-scale production and content business, serving clients across outdoor and cycling industries. What I do: • Copywriting & brand storytelling (FOX, Wahoo, local and national outdoor brands) • Feature writing for Velo and Cycling Weekly • Creative direction & production management for photoshoots (Giant, LIV, Sea Otter, ABUS) • Digital marketing & e-commerce growth (scaling clients to 6-figure monthly revenue) • Social media & email marketing (Mailchimp, Google Ads, organic strategies) Notable Highlights: • Wrote the script for Wahoo’s Embrace Every Moment campaign • Produced shoots alongside top creatives like Wil Matthews, Jake Orness, and Jeff Clark • Grew a local business’s e-comm sales from $0 to $100K/month using scrappy digital strategy • Built a content studio rooted in authenticity, narrative cohesion, and creative collaboration At Dezie Creative, we don’t just tell stories—we weave them into meaningful, multi-channel experiences that drive connection, engagement, and growth.

Negotiated contracts and sponsorship deals with companies to secure financial support and endorsement opportunities, including Easton, Cervelo, Schwalbe, & Castelli. Showcased the ability to work well under pressure and maintain composure during high-stakes competitions and critical moments. Managed media interviews, press conferences, and social media presence to effectively communicate with fans, sponsors, and the public. Participated in community and charity events as a representative of Easton Overland // Cervelo, fostering positive relationships with fans and the local community.

Established a strong online presence through strategic content creation in publications such as Velo and Triathlete with a reach of over 1.2M monthly users and 2M social media followers. Conducted thorough research and interviews with professional athletes and race organizers to produce well-informed and engaging articles. Collaborated with editors and clients to meet specific content requirements and deadlines, adapting style and tone to match the target audience and publication guidelines.

Established and adhered to organizational goals and deadlines to increase efficiency and ensure timely execution of educational and engagement programs. Execution of strategic outreach to engage public and increase membership for organization. Implemented comprehensive communications and marketing plan intended to advance MCBC’s mission, including engaging members and the general public, fundraising, and strengthening the organization’s policy and program messages. Managed social media accounts with experience using Hootsuite and Trello

Founded North State Composite MTB Team, a non-profit youth cycling organization, from the ground up, creating a structured platform for young cyclists to develop their skills and passion for the sport.