Christopher Devona

At Stripe, I lead demand generation and paid media initiatives across performance and brand-building funnels. My focus is on driving high-quality pipeline growth by blending demand creation, lead generation, and performance marketing strategies. Full-funnel ownership: Manage both demand and performance funnels across Meta, LinkedIn, and emerging paid social platforms, optimizing campaigns for acquisition, retention, and pipeline velocity. Creative strategy & velocity: Build and scale campaign creative using Canva and other design tools, accelerating asset production and testing to improve creative velocity and lower CPAs. Influencer & creator campaigns: Partner with industry influencers and creators to strengthen campaign performance, increase reach, and improve ROI through authentic placements. Performance marketing leadership: Scale and optimize PFM (performance marketing) programs on Meta and LinkedIn, leveraging rigorous experimentation frameworks (A/B and multivariate testing) to continually refine targeting, messaging, and bidding strategies. Cross-functional collaboration: Work closely with product marketing, sales, and analytics to ensure full-funnel alignment, demand acceleration, and revenue impact.

As a Senior Marketing Manager at HubSpot, I lead strategic, data-driven paid advertising campaigns across our media properties, including newsletters, podcasts, and videos. By analyzing market trends and leveraging competitive intelligence, I've consistently set new lead generation records and secured the highest revenue per lead company-wide, showcasing the exceptional quality of our leads. Market Analysis & Competitive Intelligence: Developed a comprehensive understanding of the newsletter advertising landscape by monitoring competitor activities and utilizing AI to summarize and analyze vast amounts of data. Identified new growth opportunities and stayed ahead of emerging trends. Creative & Data-Driven Approach: Combined innovative marketing strategies with data analysis to select the best offers for advertising, optimize cost per subscriber, and predict churn rates. Transformed newsletters into a highly scalable lead generation source with a significantly lower cost per lead than the company average. Market Differentiation & Positioning: Led efforts to distinguish The Hustle newsletter in a crowded market by leveraging customer feedback, data analysis, and competitive intelligence. Focused on our unique irreverent tone and original reporting to enhance market differentiation. Cross-Functional Collaboration: Collaborate closely with creative teams, analytics, podcast, and YouTube teams to align marketing strategies and optimize performance. Present insights and strategic recommendations to C-suite executives, influencing key business decisions.

At Keypath Education, I led a team of paid media specialists to optimize our presence across all digital marketing channels, focusing on higher education programs, particularly online nursing and doctorate programs. Healthcare Industry Experience: Gained deep insights into the nursing education landscape, understanding the requirements, needs, and data behind nursing programs and the surrounding market. Competitive Intelligence & Market Analysis: Conducted extensive market research to identify hyper-local targeting opportunities, leading to a 400% increase in engagement and a 50% reduction in cost per lead. Monitored competitor activities to inform strategic shifts and improve our competitive posture. Strategic Initiative & Cross-Functional Collaboration: Successfully pitched to C-suite executives a strategic shift from cost-per-lead to cost-per-application advertising. Collaborated with analytics and creative teams to optimize budget allocation, improve ROI, and enhance efficiency through data-driven decision-making and targeted keyword optimization.

As the Digital Marketing Manager at Efficiency Media, I headed the strategy, execution, and management of all paid media campaigns, with a primary focus on healthcare clients like Orlando Health. Healthcare Industry Expertise: Spent 90% of my time on Orlando Health, one of Florida's largest hospitals, leading campaigns ranging from hiring to lead generation for surgeries and brand awareness. Competitive Intelligence & Market Analysis: Brainstormed and executed campaigns by gaining competitive insights into the healthcare field, allowing us to leverage the Orlando Health brand effectively. Creative & Data-Driven Strategies: Developed niche-targeted marketing strategies for clients, focusing on underserved health-related dietary niches, resulting in higher engagement and sustainable growth. Cross-Functional Collaboration: Worked closely with client stakeholders, creative teams, and analytics departments to ensure cohesive campaign execution and optimal performance.

At Mindshare, I managed a team of paid media specialists overseeing $5.5 million in annual advertising spend, presenting marketing plans to key client stakeholders. Data Aggregation & Analysis: Engineered a living dashboard to aggregate data from numerous properties, serving as a data repository for proactive campaign analysis and performance optimization. Strategic Presentations: Assisted in pitching to win the Buffalo Wild Wings account by providing valuable market insights and strategic recommendations. Cross-Functional Influence: Collaborated with various teams to identify emerging media and consumer trends, influencing client strategies and growth opportunities.

Led a team overseeing paid search strategy and implementation for 11 brands within the Mars/Wrigley portfolio, managing $8 million in annual ad spend. Market Differentiation & Competitive Posture: Onboarded top brands onto Amazon's self-service ad platform, generating over $100,000 in untapped revenue within the first six months with over 4x ROAS. Creative Problem Solving & Data Analysis: Revived a struggling Google Ads account by identifying friction points along the path-to-purchase and issues within the Google Merchant feed, improving conversion rates by over 36%. Cross-Functional Collaboration: Worked with product teams to optimize listings and improve the overall customer journey, enhancing brand performance across platforms.

One of the first hires on the paid search team, I helped develop digital marketing strategies for hundreds of dealerships nationwide. Creative & Data-Driven Approach: Re-engaged consumers by integrating dealership feeds and serving dynamic remarketing ads, boosting conversions by 5% and improving cost-per-acquisition by 11%. Market Analysis & Automation: Produced industry-leading ROI campaigns using ad customizers to create dynamic ads, qualifying and engaging consumers effectively. Team Development & Scalability: Aided in systematizing and scaling strategies, contributing to the rapid growth and success of the paid search team.

Exploring the science of sound and audio in the context of recording, editing and processing techniques common to all media productions.