Christian Callao

At McBorrough Creative Agency, I collaborate with clients, creatives, and strategists to bring brands to life through website design, SEO, digital marketing, and content creation. My role focuses on enhancing brand visibility, increasing client outreach, and optimizing marketing performance. * Website & Brand Development – Designed websites, digital magazines, and branding materials to align with client visions, improving user experience and engagement. * SEO & Content Strategy – Conducted on-page and back-end SEO optimization, increasing Google rankings and organic traffic by 30% within the first three months. * Copywriting & Blogging – Created compelling blogs, website copy, and marketing materials, leading to a 40% increase in audience engagement and brand authority. * Social Media & Digital Marketing – Managed multi-platform campaigns, boosting brand engagement by 50% and driving customer retention. * Creative Content Production – Developed animations, visuals, and promotional assets using tools like ChatGPT, MidJourney, Runway, CapCut, and Canva, strengthening brand storytelling. * Market Research & Strategy – Conducted competitive analysis and audience segmentation, refining client messaging for higher conversion rates and improved brand positioning. * Client Collaboration – Worked closely with government officials, political figures, and small business owners, crafting tailored marketing strategies to elevate their public presence and brand impact.

As a freelance Marketing Coordinator, I help businesses build their brand, expand online outreach, and drive engagement through digital marketing, SEO, and advertising. I actively cold-call, promote services, and manage client projects to deliver effective marketing solutions. * Website Design & Optimization – Designed and optimized Squarespace websites, improving user experience and increasing conversions by 35% through strategic UX/UI enhancements. * SEO & Paid Advertising – Managed Google Ads, Meta Ads, and SEO strategies, leading to a 50% increase in organic traffic and higher ad engagement rates. * Brand Building & Awareness – Developed marketing materials, banners, flyers, and promotional content, boosting brand recognition and customer trust. * Social Media & Ad Campaigns – Executed targeted Meta Business Suite ad campaigns, resulting in a 40% increase in audience engagement and a 3x return on ad spend (ROAS). * Copywriting & Email Marketing – Crafted compelling copy, email sequences, and blog content, driving a 25% increase in lead generation and customer retention. * Photography & Content Creation – Conducted on-site photography and created branded visual assets, strengthening storytelling and brand authenticity. * Client Relationship Management – Built and maintained long-term client relationships, improving client retention rates by 60% through strategic marketing support.

I founded Facial Harmony & Care, a beauty brand dedicated to skincare and facial sculpting products, selling on Amazon and social media platforms. Through strategic branding, digital marketing, and SEO optimization, I built a strong online presence to drive sales and customer engagement. * Brand Development & Identity – Designed the brand’s logo, packaging, and visual aesthetics, creating a consistent and recognizable identity that enhanced customer trust and loyalty. * Amazon SEO & E-Commerce Optimization – Implemented keyword-optimized product listings and backend analytics, leading to a 250% increase in product visibility and higher conversion rates. * Content Creation & Social Media Management – Managed Instagram, Facebook, and Amazon storefront content, creating engaging visuals, blog posts, and promotional materials that increased brand engagement by 200%. * Marketing & Advertising – Launched targeted ad campaigns and influencer partnerships, resulting in a 300% increase in sales and a 4x return on ad spend (ROAS). * Website Development & Copywriting – Built a user-friendly e-commerce website, writing SEO-optimized product descriptions and blog content that contributed to a 40% boost in organic traffic. * Customer Engagement & Trust-Building – Developed community-driven marketing strategies, improving customer retention rates by 35% through personalized service and high-quality branding.

I founded Online Odyssey as a full-service digital marketing agency to provide SEO, social media advertising, and brand development solutions for businesses looking to grow their online presence. Through strategic marketing campaigns, content creation, and performance-driven advertising, I help clients enhance their visibility and increase engagement. * Brand Development & Strategy – Built a fully operational marketing agency, offering customized digital solutions to businesses. * SEO & Social Media Advertising – Executed search engine optimization (SEO) strategies and ran paid ad campaigns to boost online visibility. * Client Acquisition & Outreach – Cold-called and pitched services, effectively communicating value to convert prospects into clients. * Freelance Digital Marketing Services – Provided web design, content creation, social media management, and advertising services to help businesses scale. * Creative Content & Design – Developed branding materials, promotional content, and social media visuals to strengthen brand identity.

I leveraged social media marketing, content strategy, and market research to engage with and promote crypto projects, ICOs, and governance initiatives. Through data-driven analysis and creative marketing, I helped increase project visibility, drive community engagement, and boost investor awareness. * Crypto Market Research & Analysis – Conducted in-depth research on blockchain projects, evaluating whitepapers, teams, tokenomics, and innovation to assess project potential. * Social Media & Community Engagement – Used Twitter and online forums to share market evaluations, project insights, and educational content, fostering discussion and engagement. * Crypto Marketing & Promotion – Developed and executed rollout campaigns for ICOs, governance proposals, and blockchain startups. * SEO & Content Marketing – Optimized content for search engines, increasing organic reach for crypto-related blogs, announcements, and social media posts. * Paid Advertising & Lead Generation – Managed Google Ads, Facebook Ads, Snapchat Ads, and TikTok Ads to drive project awareness and attract investors. * Email Marketing & Copywriting – Crafted persuasive marketing copy, email campaigns, and project pitches to communicate value and convert prospects.

At Primerica, I developed strong sales, leadership, and financial consulting skills, helping individuals and families understand and access life insurance and retirement planning solutions. Through prospecting, client education, and team-building, I successfully grew my network and closed deals, while also mentoring new recruits. * Sales & Financial Consulting – Provided customized financial solutions, educating clients on life insurance and retirement planning, leading to a 75%+ policy conversion rate. * Cold Calling & Prospecting – Generated 500+ leads through cold calls, direct outreach, and referral networks, converting a high percentage into paying clients. * Client Relationship Management – Built and maintained long-term client relationships, leading to a 30% increase in client retention and referrals. * Team Building & Training – Recruited and mentored new representatives, increasing their sales proficiency and lead conversion rates by 50% through structured training. * Licensing & Compliance – Obtained a Life Insurance License, demonstrating expertise in policy structures, risk management, and financial compliance.

Business Student | Northern Virginia Community College Pursuing a degree in Business with a focus on Marketing and Entrepreneurship, developing skills in digital marketing, brand strategy, and business development. Actively involved in PF&I (Personal Finance & Investing Club), where I engage in discussions on finance, marketing strategies, and business leadership to expand my knowledge and network with like-minded professionals.