CB Bhattacharya

Professor of Organizations and Entrepreneurship @ University of Pittsburgh

About

CB Bhattacharya is a world-renowned expert in business strategy innovation aimed at increasing both business and societal value. His book Small Actions Big Difference: Leveraging Corporate Sustainability to Drive Business and Societal Value is a guide that helps leaders accelerate their journey towards sustainable business models. With more than 48K+ citations to his name, he is recognized amongst the top 50 cited marketing scholars by Google Scholar, Dr. CB’s research focuses specifically on how companies can use underleveraged intangible assets such as corporate identity, sustainability, etc. to strengthen stakeholder relationships and drive value. His articles are often published and cited by numerous media houses and practitioner journals including the MIT Sloan Management Review, Harvard Business Review, The New York Times, Bloomberg, Forbes, Financial Times, etc. In his fortnightly newsletter, CB helps readers rekindle ownership to take sustainability action and shares insights from across the globe to accelerate change. Learn more about him by visiting his website:- https://thecbsuite.com/ You can also write to Dr. CB at cb@pitt.edu

Country

United States

City

Pittsburgh

Industry

Higher Education

Skill

Business Strategy, Corporate Social Responsibility, Management, Strategy, Management Consulting, Marketing, Sustainability, Strategic Planning, Research, Market Research, International Relations, Data Analysis, Program Management, Higher Education, Entrepreneurship, Business Planning, Economics, Marketing Strategy, Marketing Research, Corporate Communications

Experience

Professor of Organizations and Entrepreneurship

University of Pittsburgh

2017-9 - Present · 9 yrs 1 mo

Greater Pittsburgh Area

Visiting Professor

Koç University

2011 - Present · 15 yrs

Visiting Professor

Pontificia Universidad Católica de Chile

2016-1 - 2024-3 · 8 yrs 3 mos

Santiago Province, Chile

Founding Director

Sustainable Business Roundtable

2011-7 - 2018-11 · 7 yrs 5 mos

ESMT, Berlin

Professor

ESMT Berlin

2009-9 - 2018-8 · 9 yrs

Berlin Area, Germany

CB Bhattacharya was the Pietro Ferrero Chair in Sustainability and the Director of the Center for Sustainable Business at ESMT European School of Management and Technology in Berlin, Germany. He is an international expert in business strategy innovation aimed at increasing both business and social value. His research and teaching focuses specifically on how companies can use underleveraged “intangible assets” such as corporate identity and reputation, membership and brand communities, and corporate social responsibility and sustainability to strengthen stakeholder relationships.