Caylin Gibson, MS

Lead comprehensive social media strategies to enhance brand presence and engagement across Instagram, TikTok, and Facebook. • Oversee organic content strategy, creator partnerships, and performance analytics across multiple platforms • Collaborate cross-functionally with internal teams to develop campaigns that support brand initiatives and seasonal moments • Help shape TikTok strategy and scale platform growth through trend-forward, community-first content • Drive meaningful audience engagement through storytelling, creator-led content, and data-informed optimizations

Managed end-to-end social and influencer marketing campaigns across multiple consumer brands. • Led influencer selection, content scheduling, community management, and reporting • Developed and executed social and influencer strategies that generated 1M+ impressions across Instagram, TikTok, and Facebook • Partnered with creators to produce authentic, performance-driven content • Reported on analytics and insights to optimize future campaigns and content strategy

Supported organic social and influencer initiatives for JBW and Breda brands. • Managed social content calendars and wrote creative, on-brand copy • Supported influencer relations and campaign execution • Tracked and reported on social and influencer performance metrics • Collaborated closely with internal teams to maintain consistent brand voice

Executed paid and gifted influencer marketing campaigns at scale. • Generated over $400K in revenue through influencer partnerships • Managed communication and relationships with 250+ creators • Planned and coordinated influencer activations and partnerships • Monitored campaign performance and developed detailed reports to measure ROI • Supported influencer strategy across multiple product launches and brand initiatives

Supported PR and influencer marketing initiatives for a global lifestyle brand. • Executed paid and earned influencer campaigns • Managed seasonal press kit production and sample coordination • Partnered with agencies and internal teams for press meetings and previews • Monitored results and performance of influencer initiatives

Supported digital marketing and web content initiatives. • Wrote copy for homepage features and special projects • Edited and managed the online events calendar • Created and updated web content to support broader marketing campaigns

Masters Graduate from Texas A&M University-Commerce.

Graduate from the University of North Texas. Former Emerald Eagle Scholar and member of Alpha Kappa Alpha Sorority Inc.