Caylen Monreal
Influencer Coordinator @ BorderX
About
🇲🇽 Hello, I'm Caylen! I am a Mexican-American marketing specialist, currently focussed on beauty and lifestyle influencer partnerships, brand marketing strategy consulting in the North American Market, and content development. 🖇️ I have always been passionate about the cosmetic industry since a young age following trends, up-and-coming brands, formula innovation, and social impact. While working at BAZZAAL I have had the opportunity to collaborate with and manage 15+ Korean-based beauty brands in many different aspects from influencer seeding, short and long-form video campaigns, talent agency relations, PR, editor relations, brand strategy consulting, and paid media (boosting and usage rights). My favorite projects include our curated influencer beauty box with Karen Yeung, LA seeding influencer event which highlighted 11 of our brand partners, and working with influencers and management (Glowwithava, James Welsh, Sissel, Wendyskin, Hannah Cho, Dermguru, and many more). 📎 While working at Boba Guys, I was able to experience event-based marketing and retail collaboration activations that allowed me to gain experience in influencer and brand relations. My favorite projects working here include assisting in the production of activations at the Unforgettable Gala in 2021, NCT127 Sticker Activation in Los Angeles, and the 2022 Head in the Clouds (Artist Lounge) by 88Rising. 💫 I am very passionate about beauty and retail spaces and have moved to work on creating personal brand concepts in these fields. I aim to expand diversity and inclusion through active representation in these industries. Working in the cosmetic and lifestyle industry, I hope to gain skills and knowledge that I can later use to create my own brand within the industry; with interests in sustainability, formula innovation, and connection through community engagement that allows for uplifting intersectional voices in all spaces.
United States
Los Angeles Metropolitan Area
Marketing & Advertising
Community Engagement, Klaviyo, Partnerships, Campaign Management, Agency Relationship Management, Digital Marketing, Project Management, Social Media, Copywriting, Digital Media, Shopify, Influencer Marketing, Brand Marketing, Blog Marketing, Barista, Hospitality Industry, Team Management, Customer Service, Production Assistance, Stock Management
Experience
Influencer Coordinator
BorderX
Seoul, South Korea
• Managed Influencer Partnerships and Monthly Seeding Campaign (Medicube & Somebymi) • Communicated and coordinated with International Teams spanning (Korea and Los Angeles) • Managed Influencer Agreements, Timelines, & Content Assets
Digital Marketing Specialist
BAZZAAL
Los Angeles, California, United States
• Managed Influencer Partnerships (Clients include Amuse, d'Alba, Isntree, Rovectin, Sollalla, Sioris, Hince, Dewytree, Femmue, Benton, Real Barrier, Torriden, Nacific, and Skin & Lab) • Created contracts with redlining, negotiated rates, and managed invoice payments for influencer campaigns • Analyzed monthly KPI's across platforms and software, including Klaviyo, Meta Suite, and Shopify • Brand Strategy Consulting for brands within the makeup, skincare, and haircare sphere within the North American Market • Curated and completed campaigns for BAZZAAL Box featuring James Welsh, Sissel, and Karen Yeung, & Best of Beauty 2022 • Oversaw management of BAZZAAL social channels • Communicated and coordinated with International Teams spanning (Italy, Korea, and Los Angeles) • Completed weekly newsletter for SMS and Email Subscribers ($36k+ Campaign Revenue for 4th Quarter)
Digital Marketing Intern
BAZZAAL
Los Angeles, California, United States
• Completed monthly brand marketing seeding campaigns (Amuse, D’alba, Neopharm) • Created weekly blog posts and graphics (Shopify) • Created Brand Briefs for influencer-created content • Communicated with influencers on campaign details and brand connection • Community engagement through Twitter, Instagram, TikTok, and LinkedIn • Created TikTok content for @bazzaal_ • Managed Twitter account @BAZZAALBOX • Created product demos for BAZZAAL • Influencer, Product/Trend, Event, and Case Study Research • Beauty Box & E-Commerce Product Curation
Barista & Special Event Coordinator
Boba Guys
Los Angeles, California, United States
• Assisted in the production of events in collaboration with 88Rising and the Unforgettable Gala • Assisted in the artist lounge during the 2022 Head in the Clouds Music Festival by 88Rising • Completed campaign activations in collaboration with (88Rising, NCT127, Keshi, Wengie, Care Bears, Nyan Heros) • Assisted multiple stores across the LA area • Engaged in managing retail stores
Production Assistant
Costco Wholesale
North Hollywood, Ca
• Warehouse fulfillment, developed communication with delivery and product distribution, and stock and product management
Education
California State University, Northridge
Mass Communication/Media Studies
Internal, Organizational, and Relational Communications Notable Courses: • Organizational Communications: Managed group work and participation. Focussed on the theory of relationships. • Business Theory: Corporate structure, Outsourcing Development • Digital Marketing: Content Production, Brand Relations
Caylen Monreal's Contact Information
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