Laura Cavanaugh

Head of Sales Enablement @ TRM Labs

About

Customer Success vertical leader with a demonstrated history of managing customer success and retention in the IT and network security industries. I have a consistent record of exceeding quota for renewals and account growth. I help my customers realize the value of their investment and become raving fans.

Country

United States

City

Columbia

Industry

Computer & Network Security

Skill

Higher Education, Student Affairs, Leadership, Research, Public Speaking, Social Media, Residence Life, Event Planning, Blogging, Student Leadership, Student Development, Facebook, Editing, Event Management, Email Marketing, Management, Microsoft Office, Student Engagement, PowerPoint, Social Media Marketing

Experience

Head of Sales Enablement

TRM Labs

2025-5 - Present · 1 yr 5 mos

I lead global sales enablement at TRM Labs, aligning strategy, training, and tools to drive performance across our go-to-market teams. Partnering cross-functionally, I focus on scaling impact through effective enablement programs, data-driven insights, and continuous optimization.

Senior Director, Customer Success

Digital Hands

2023-8 - 2025-5 · 1 yr 10 mos

Sr. Director, Global Customer Onboarding

Anomali

2022-11 - 2023-8 · 10 mos

Senior Manager, Customer Success

IronNet

2022-7 - 2022-11 · 5 mos

Vertical Lead, Enterprise Customer Success

IronNet

2020-12 - 2022-6 · 1 yr 7 mos

United States

Senior Enterprise Customer Success Manager, Major Accounts

Tenable

2020-4 - 2020-12 · 9 mos

Columbia, Maryland, United States

Enterprise Customer Success Manager, Major Accounts

Tenable

2019-6 - 2020-4 · 11 mos

Achievement highlights: 225% to expansion goal FY '19 120% to renewal goal FY '19

Enterprise Customer Success Manager- Northeast

Tenable

2018-3 - 2019-6 · 1 yr 4 mos

Columbia, MD

Achievement Highlights: 104% to renewal goal for FY '18 119% to expansion goal for FY '18

Customer Success Manager- Southeast

Tenable

2017-7 - 2018-3 · 9 mos

Columbia, Maryland

Achievement highlights: 122% to Goal for FY 2017

Director of Client Engagement

DSR Inc.

2013-7 - 2017-7 · 4 yrs 1 mo

Hanover, MD

Sales Duties: **Manage a portfolio of key accounts in the education, nonprofit, and commercial sectors which generate over 4 million in annual company revenue **Part of a sales team that brought in highest annual revenue in company history for the 2014 fiscal year. **Delivered 148% of annual quota for FY 2014 **Delivered 200% of annual quota for FY 2015 **239% YoY Increase in FY15 Marketing/Business Development Duties: Drive new business through research and analysis on clients, competitors and target industries; as well as lead generation. Oversee the development and execution of strategic Sales & Marketing techniques; including blogging, social media management, link building, e-mail marketing, and other inbound marketing strategies. Oversaw the design and launch of a new company website. Greatly increased collaboration and communication between sales and marketing departments to increase company revenue.Migrated company to Hubspot to better manage company leads and close the gap between sales and marketing departments. Oversee the planning and development of client facing events Identify and develop strategies for becoming engaged with emerging technologies and marketing these technologies to customers Work closely with company partners to maximize sales certifications, positioning DSR to offer clients the best technology solutions.

Housing Coordinator

Arcadia University

2011-6 - 2012-6 · 1 yr 1 mo

Glenside, PA

Drive enrollment in on-campus student housing, increasing overall university revenue. Serve as the primary contact for all housing questions. Manage residential meal plans, housing options, assignments, and off-campus housing information. Participate in the university's emergency on-call rotation. Advisor to the Commuter Student Association.