Catrine Amanda Yusril
Assistant Manager – Marketing Communication Department @ PT. Krama Yudha Tiga Berlian Motors
About
Strategic and results-driven Corporate Communications & PR Leader with 10+ years of experience driving brand reputation, digital campaigns, and stakeholder engagement across Indonesia. I excel at translating corporate strategy into compelling narratives for media, KOLs, government, and corporate partners. Specialized in integrated communication strategies, media relations, corporate storytelling, crisis communication, and PR event leadership, with expertise in digital marketing, social media strategy, SEO/SEM, content planning, and influencer management. Key Achievements : - Elevated Mitsubishi Fuso to #1 across all social media platforms - Led high-profile PR campaigns and corporate events with measurable brand impact - Executed CSR programs and internal initiatives enhancing trust and engagement - Drove innovative digital communication strategies leveraging analytics, content, and influencer partnerships Passionate about connecting brands with audiences, shaping corporate messaging, and delivering integrated marketing and communication solutions that drive growth, reputation, and engagement.
Indonesia
West Java
Automotive
Administrative Coordination, Document Management, Executive Support, Research Skills, Data Interpretation, Digital Communication, Media Monitoring, Corporate Storytelling, CSR Management, Business Transformation, Business Process Improvement, Digital Content Production, Social Media Strategy, Content Planning, Brand Positioning , Stakeholder Engagement, Digital Campaign Strategy, Press Kits, Copywriting, Creative Writing
Experience
Assistant Manager – Marketing Communication Department
PT. Krama Yudha Tiga Berlian Motors
Greater Jakarta Area, Indonesia
Company spokesperson for external stakeholders. - Lead PR and media relations strategy aligned with company goals. - Build strong relationships with media, KOLs, community, and customers. - Develop speeches, press releases, and corporate messages. - Organize press conferences, media tours, and major PR events. - Optimize publication through advertorials and media placement. - Monitor and analyze media exposure and social performance. - Lead digital marketing campaigns, SEO, SEM, and social content. Achievement: Elevated Mitsubishi Fuso to No. 1 position across all social media platforms.
Marketing Communication Department
PT. Krama Yudha Tiga Berlian Motors
Window person for Electric Mobility special project from comm. Side - Executed strategic PR and digital communication programs. - Managed social media content planning, campaign execution, and analytics. - Managed and monitored event operations on-site to ensure smooth execution and high-quality attendee experience.
Senior Public Relations & CSR Department
PT. Krama Yudha Tiga Berlian Motors
- Developed storytelling and public narrative to shape company image. - Managed press releases, corporate messages, and media announcements. - Executed CSR programs including truck donations and education initiatives. - Handled internal events, sponsorships, and community relations.
Business Strategy Department (Concurent Position)
PT. Krama Yudha Tiga Berlian Motors
- Conducted business transformation studies and new business trials. - Led pilot Used Car Business and boosted spare parts sales via Tokopedia. - Developed new Authorization List and improved workflow efficiency. - Produced monthly YouTube content including planning, shooting, and editing.
Public Relations & CSR Department
PT. Krama Yudha Tiga Berlian Motors
- Responsible for managing the company’s digital assets (website and SNS channels). - Managed press activities including media releases, media conferences, media gatherings, and advertorials. - Assisted internal events and acted as focal person for internal communications and overseas VIP. handling. - Acted as communication liaison with MFTBC HQ. - Managed CSR programs and corporate social initiatives. - Created corporate content, enhanced media exposure, and performed media monitoring
Corporate Secretary
MNC Media
Central Jakarta
- Checked and analyzed incoming memos, submissions, and reports to determine their significance and manage distribution. - Prepared invoices, reports, memos, minutes of meetings, letters, and other documents to support management operations.
Internship
Central Bank of Indonesia
Greater Jakarta Area, Indonesia
- Conducted research on global economic trends and monetary policy. - Supported meeting coordination and documentation. - Assisted data analysis for international cooperation topics.
Education
Universitas Gadjah Mada
Business Administration and Management
Developed expertise in press kits, branding, strategic planning, corporate communication, marketing strategy, leadership, and stakeholder management.
Universitas Padjadjaran
International Relations
Developed strong capabilities in diplomacy, analytical research, cross-cultural communication, policy evaluation, and project management.
Catrine Amanda Yusril's Contact Information
Phone
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