Catie Rice

In my present role, I am developing and executing pricing strategies to drive the growth and profitability of Dell client business. Directing a high-achieving team of 13 co-workers, as well as multiple partner programs to maximize payouts and profitability. Along with preparing category plans in line with emerging technologies, I am unearthing customer requirements. Following are my major accomplishments: • Achieved double-digit growth in a declining market and large industry constraints. • Increased Partner Controllable Margin (PCM) by leading and delivering multiple Dell programs. • Augmented revenue and profit for client devices through effective planning and marketing with Dell. • Significantly increased customer and account manager penetration for their category. • Initiated mentorship program in 2021; 21 participants with an 88% approval rating. • Envisioned and maintained annual business plan ($1.6B LY). • Facilitated and enabled Dell to become the company's second-largest partner; $6B within the six years. • Prepared and managed a billion-dollar budget with the aim of cost minimization.

As Senior Brand Manager, I was leading Dell's client portfolio and associating financial programs, including VIR, COOP, and category penetration. I was preparing and implementing marketing plans for Dell. I was producing growth plans outlining customer segments, products, promotions, pricing, positioning, and launch plans. I planned and orchestrated team training on SPS, Pyramid, and Excel. Key accomplishments are: • Turned around Dell client in-house fund account from negative $500K balance to $1M+ surplus. • Grew overall profitability through financial benefits and around re-investing funding strategy. • Led onboarding and implementation of new programs and processes for Dell in company.

In this role, I was overseeing HP's product line and associated financial programs. on a daily basis, I was partnering with HP to prepare and implement marketing plans. As a strong leader, I was building and managing pre-sales and product specialists on new product launches, competitive advantages, and prospects to identify sales within the existing customer base. I updated key decision-makers on HP's organizational structure while strengthening relationships. Some of my notable achievements are: • Achieved over 50% growth in revenue and 100% growth in units equating to over $30M in revenue growth in 2016 K-12 by gaining 12M investment from HP. • Secured incremental funding of $8.1B, leading to surpassing the financial plan for 2015 by playing a key role in building out and pitching marketing plans across client and video categories to HP. • Maintained open communication channel to update CDW and partner stakeholders on challenges, initiatives, and projects.

My primary duty was managing inventory control operations, logistics, and order placement from a manufacturing plant to distribution centers. I actively engaged in informed decision-making by analyzing data and mining information into a cohesive presentations for upper management. I collected account and vendor information, and multiple documents, as well as fixed inconsistencies and keyed data into specific files. Key strengths for this role are: • Contributed in SAP integration, go-live, and execution for BVF's manufacturing plants and warehouses. • Played a lead role in new company acquisitions in go-to-market, and system and SKU integrations.

Accountable for Laptop, Desktop, and Monitor assortment and product placement by analyzing current assortment and identifying opportunities of growth. Provide and present sales analysis to buyer and upper management to support decisions that will benefit OfficeMax. Work directly with vendors to be knowledgeable on their new assortments so that the most profitable product is selected for the assortment, create an advertising rotation schedule along with negotiating funding for advertising. Responsible for product selection; price negotiation; ad layouts and rotations; secure funding for advertising, fixtures and signage; forecasting and proofing of all product in my category in preprints; develop a sales plan with the merchandise planning team for the entire category that will be presented to upper management; work with visual and branding to create the most effective signage; partner with marketing teams to utilize all marketing tools to best target customers and develop end of life strategy on seasonal or non-profitable goods Attends OTB meetings and speaks to the OTB reports when the buyer is unable to be present Review and annotating all inline and seasonal plan-o-grams. Developing an adjacency plan-o-gram for PC’s in HG store; working with technology merchants on what products they carry that we can place next to computers to increase attach sales; loss Prevention on devices needed to reduce shrink; visual on fixtures needed and spaced planning to ensure the correct amount of space is dedicated for each item. Sustain consistent communication with IM and Store Operations on Inventory to reduce clearance by creating incremental activity, bonus pages, region specific ROP’S and email blasts. Managed Clearance inventory through price reductions, incremental AD activity and promo signage.  Worked with a consulting firm to source out and Bid our Q1 2013 Monitor assortment

responsible for providing high level merchandising support through category recordkeeping, key business process input maintenance and vendor follow-up and coordination. This includes following through on communications and providing customer support. The essential functions of this position include the following. Updates and maintains vendor/item database ensuring the accuracy and integrity of data. Assists with updating plan-o-grams, monthly sales plan, catalogue systems and advertising. Works with vendor to acquire sample merchandise for photos and mock center. Processes retail/cost changes. Ensures charge backs and authorization paperwork is received from vendors. Assists with store communication process. Administers rebate programs ensuring contracts are signed and verifies payments are received. Provides support to supervisor ensuring schedules are met, merchandise is in place and may maintain calendar Follows through on customer complaints and maintains appropriate records for reference.

• UPC and SKU maintenance for all of Office Max US, Puerto Rico and Hawaii. • Responsible for verifying information, operating data entry devices and preparing documents In SAP. • Keeping records of tasks, files and proofreading reports • Checking completed work for errors or duplicate information before submitting the final product • Update and maintain Harmonized Code for all new items. • Ensure that all Structure Articles are setup correctly and signed and sent to the appropriate Vendor promptly. • Processing account information, Vendor information, and a variety of other forms of documents by resolving inconsistencies and reviewing data for errors using standard data entry procedures. • Entering information into specific files or forms from recorded material, hand written pages or figures contained in printed files.