Catia Sofia Handem Serrado

At present, I lead the optimisation of recruitment processes, streamlining workflows, and implementing structured interviews to enhance efficiency and elevate the hiring experience. I spearhead the successful digital transformation by adopting BrightHR, centralising employee records, and improving onboarding procedures. I develop and launch comprehensive HR policies, ensuring alignment with UK labor regulations, and foster an inclusive environment with a clear employee handbook. My focus on data-driven workforce analytics allows me to identify trends and implement initiatives that improve overall team engagement and reduce absenteeism. Collaborating cross-functionally, I lead GDPR-aligned training programs, achieving strong participation and reinforcing compliance. Throughout, I ensure that our HR practices remain fully compliant with legal standards while maintaining a culture of transparency and engagement.

I took charge of talent acquisition, refining hiring strategies to boost retention and streamline staffing processes. Utilising workforce analytics, I guided HR decisions and ensured seamless compliance during audits. I transformed internal communication by leveraging digital tools, enhancing team collaboration and engagement. Additionally, I drove performance tracking and talent management initiatives, strengthening employee relations and optimising organisational performance.

Provided administrative and recruitment support across the business, handling candidate screening, referencing, onboarding documentation, and compliance for placements in health and social care.

Supported recruitment through interviews and shopfloor trials to identify top talent. Managed team performance, conducted reviews, and provided coaching to drive results. Delivered customer service training, leading to increased sales and consistent recognition among the UK’s top 50 stores and London’s top 5. Organised team events to boost morale, encourage collaboration, and support local charities through volunteering. Created an inclusive, engaging environment that empowered the team to achieve operational success and deliver exceptional customer experiences.

Delivered exceptional customer service through tailored product recommendations and strong product knowledge. Maintained visual merchandising standards, managed stock replenishment, and ensured a smooth shopping experience. Consistently exceeded sales targets and built strong customer relationships, leading to promotion to Team Leader within six months.

Supported HR operations across multiple hospitality sites, coordinating recruitment, onboarding, and compliance. Managed employee records, liaised with managers on performance reviews and ER cases, and maintained HRIS systems. Ensured smooth onboarding and right-to-work compliance for high-volume hires.

Stepped up to support end-to-end recruitment, employee onboarding, basic employee relations casework, and internal training coordination.

Supported HR and admin functions by coordinating schedules, managing onboarding, maintaining records, and assisting with recruitment and training logistics. Handled sensitive data accurately, organised team events, and helped foster a positive work environment. Strong organisational skills ensured smooth operations and effective support for staff and stakeholders.

This qualification focuses on the core principles of people management, including business culture, organisational change, and the impact of external influences on businesses. It covers key areas such as analytics for decision-making, ethical practices in HR, and effective recruitment and employee lifecycle management. Topics include diversity and inclusion, workplace culture, and strategies for fostering positive employee relationships. This course equips me with essential skills and knowledge to contribute effectively to HR practices and people management strategies.

Studying BA Business Management Fast Track at Middlesex University equipped me with essential skills and knowledge for a successful career in finance. The course provided me with a solid foundation in finance, accounting, marketing, and management, and helped me develop critical thinking, problem-solving, and decision-making skills. Collaborating on group projects and presentations enhanced my interpersonal and communication skills. Attending industry events and seminars gave me valuable insights into the finance industry and developed my passion for it. Overall, I am confident that I can make a valuable contribution to any finance organization with my strong theoretical knowledge, practical experience, and a well-rounded skill set.

Completing the Access to HE Diploma in Business Studies equipped me with foundational knowledge and transferable skills applicable to HR roles. The course covered key areas such as human resources, business administration, and marketing, alongside essential analytical and communication skills. I gained practical experience in data analysis, process improvement, and stakeholder management through projects focused on business case studies and market research. These experiences fostered my ability to approach challenges strategically and effectively. Participation in the Business Society and Debate Society enhanced my public speaking, negotiation, and interpersonal skills, vital for engaging with diverse teams and stakeholders. My involvement in the Student Council further developed my leadership, collaboration, and organisational abilities, preparing me to contribute effectively to dynamic HR environments.