Cathy (Qian) Fang

Also responsible for APAC Studio and Content Sales finance

-Managed Resort’s revenue including Admission, Merchandise, F&B, and Hotel; developed strategies to grow each Line of Business, including but not limited to pricing, new product / program / promotion development, yield management, and channel optimization -Played a key role in managing business continuity during park closure and contributed to a successful reopening

- Built, led and coached a team of ~60 members - Built strong relationship with clients (Lines of Businesses) as well as key internal and external (banks) partners; educating clients on finance related knowledge to ensure a sustained and effective relationship Treasury and Liquidity Scope: - Ensured SHDR stay in a good cash position through short-term and long-term Liquidity Planning & Analysis, investment decisions, as well as payment management - Managed financial and business risks through FX hedging activities, conducted credit review for vendors/partners/clients, as well as adequate insurance coverage FP&A scope: - Led financial support of ~30 Lines of Businesses at SHDR, including but not limited to Food & Beverage, Merchandise, Hotels, Entertainment, Park Operations, Marketing, Sales, Finance, etc. Responsibilities include developing Long-term Plan, Annual Operating Plan, Monthly rolling forecast, and developing analysis to support key business decisions - Achieved significant cost reduction (~10% of total cost base for three consecutive years) through strategic cost management - Managed Resort's post-opening Capital spending; developing analysis to justify & prioritize capital projects

- Systematically assessed growth and expansion opportunities and strategies to maximize value for Shanghai Disney Resort - Brought to live a few key strategic projects - Reviewed and coordinated with the Government and joint venture partner on broader developments surrounding the Resort, and developed key presentations to report on the business state of the Resort for internal and external partners - Expanded Business Development team from one member to four

Formulated strategies ranging from digital, to sales & distribution strategies for clients of various industries. Project experience examples: - Redesigned sales & distribution platform for an international alcohol company by aligning brand portfolio and required distribution platforms against future potential, and optimizing distribution capabilities - Conducted due diligence analysis on a leading ice cream retail chain (Target) by assessing market potential & growth drivers, analyzing historical same store sales growth and evaluating Target's store expansion plan at city level - Developed digital strategy for a global-leading food & beverage company by assessing digital capabilities needs, and creating initiatives in marketing, sales & distribution to fill capability gap; aligned initiatives with Board of Directors, and other key stakeholders to facilitate development of digital Center of Excellence

- Invented a digital marketing framework; designed comprehensive digital marketing strategies incorporating website optimization, paid search, blog and microblog - Built detailed financial models to predict savings from applying a distributed energy system in data centers; developed go-to-market strategies through market analysis and financial sensitivity analysis - Forged key relationships between GE and major partners

Created strategies for over 10 clients in multiple industries

- Built & led a cross-functional team to establish marketing platform, win contracts and complete projects - Analyzed market & policy trends to identify potential industries/clients to target on

- Conducted quantitative analysis on remediation results; drafted presentations & reports for over 10 projects