Cathriona Nolan

Helping brands with Brand Strategy, Brand Books, Marketing Strategy and Creative Direction, Took a career break for the second half of 2024 to spend time with family and take the time to find the right next career challenge. But in true fashion, I couldn't stay away from the professional world for too long, taking on freelance consultant roles for growing brands, leveraging my start up / scale up experience to help brands plan for growth through Brand & Marketing strategy, Social Media Strategy & Creative Direction.

Pomelo is the leading South East Asian omnichannel fashion brand for women. I joined the company as an eCommerce start up, initially brought on board by the co-founders to develop the Creative Direction and Content Strategy and grew my remit to oversee the full Marketing & Brand funnel, as well as eCommerce sales & revenue. My remit covered Creative, Brand, Social Media, PR, Influencer Marketing, Partnerships, Performance Marketing, Loyalty, CRM & Engagement, Retail Marketing, Activations and Visual Mercandising and eCommerce Campaign & Marketing teams. I was a core part of the leadership team that grew the brand through regional expansion, online presence of 52 countries globally with 5 local eComm storefronts, the launch of an innovative Tap.Try. Buy (try before you buy) omnichannel experience and expansive regional retail footprint across SEA. Together we grew from brand to multi-brand platform, establishing a franchise model, series C & D fundraising and GMV growth. I've grown the Marketing & Brand function, leading headcounts of 50+, multiple large scale campaigns, designer and international brand collaborations with record STR, 2 rebrands, target market diversification through diffusion and sister product lines and supported the inception of a franchise model to support localised retail expansion on a global scale. I was also a key decision marker in product development to maximize product market fit and commercial potential and owner of the product capsule and collaboration strategy to ensure marketing and product synergy.

Leading the end to end Marketing & brand strategy for Pomelo brand and multi-brand platform offering. - Responsible for Creative, Brand, PR, Social Media, Campaign Marketing, Performance Marketing, Partnerships, CRM & Loyalty, Retail Marketing & Visual Merchandising teams. Customer Activation, Retention & Acquisition. Marketing Budget Holder. - End to end go to market brand strategy for all collections, brand launches & campaigns across all channels. - Launched B2B creative & marketing services agency for brands listed on Pomelo platforms. - Launched Pomelo Perks* loyalty program with significant retention & CLV uplift. - Grew the #pomelogirls community through social media and offline activations, influencer engagement, events & partnerships.

- Spearheaded and lead a full scale Pomelo 360 rebrand and relaunch including full CI, app & web redesign, new store identity. - Conceptualized the first Pomelo brand collaboration, to redefine brand positioning and new customer acquisition. Leading to multiple subsequent successful designer and international brand collaborations annually and a core part of the business plan going forward. - Store Design and Concept lead for Pomelo’s first and subsequent stores across Thailand and SEA.

Defining the Creative Direction, Brand Strategy and Campaign planning for global brand markets. Managing all Creative & Brand functions, including Creative Studio, Creative Direction, Brand Identity and Awareness, Brand Partnerships, Social Media, Influencer Marketing & Talent Management & Content Strategy

End to end Management for Burberry.com product content. Creating content that leads to conversion across all categories (Womens, Mens, Accessories, Childrens, Beauty, Home & Gifting) and for all global territories (including Wholesale partners)

Project Managing added value Events & Special Projects for the top advertising clients and strategic partners at Glamour Magazine