Catherine Teng

Lead a team of 6 undergraduate consultants to assess a nonprofit organization's operating model, facilitate stakeholder workflow, and develop a strategic framework to strengthen organizational effectiveness and long-term sustainability

Led and executed 8-part Instagram advertising campaign to increase brand awareness among under-30 demographic

Developed and implemented full-funnel media strategy, including website rebrand, new flash-sale campaigns, and CRM for customer acquisition Drove E-commerce sales from negative growth rate to double digit growth by customer analysis and partnership with e-commerce platforms

Achieved highest beauty-brand revenue on Shopee by managing campaign budget and repositioning La Roche-Posay’s digital storefront through A/B-tested UX and messaging that highlighted dermatologist-endorsed product benefits Bridged marketing and sales functions by translating brand assets to e-commerce use, empowering the sales team to secure brand visibility and achieve sales target

Conceptualized and implemented division’s first livestream commerce strategy, achieving annual revenue target by building data dashboards to analyze performance data for optimizing livestream hosts, timing of promotions, and product mix Redesigned Shopee and LINE GIFT marketing strategy, leveraging CRM and sales data to optimize digital campaign

Executed new product launch through partnership with a mobile game partner and cross-platform livestream sales event during annual Southeast Asia’s mega-campaign Automated tracking-URL updates and SEM reporting process, saving 2 hours weekly and enabling faster performance analysis Mentored and upskilled three management trainees on gift strategy, website analytics, and project management for major e-commerce campaign

Launched La Roche-Posay business account on LINE social media platform, achieving 400% KPI of new customer engagements Led Shopee festival plan by initiating a influencer project, assisting sales representatives to hit sales target

Forté Fellowship, Dean's Scholarship

Selected for Creativity & Entrepreneurship Program Activities: Head of Event Department for Pop Dance Club; Head of Administration Department for NTU Dance Competition