catherine rayburn-trobaugh

owner

About

Objective To bring my experience in marketing and communication to new and interesting outlets. Qualifications In addition to having a Master’s degree in English, I have more than 20 years experience in private industry and not-for-profit agencies. My commercial experience includes creating and executing ad copy and audio advertisement, writing press releases and internal communications, and creating newsletters, brochures and post cards for campaigns and well as team management and campaign building. I have developed successful fundraising drives through creative means and promoted them with solid communication and media skills. Specialties: I specialize in writing and have extensive experience in numerous capacities including commercial and promotional. My experience with large and small companies, as well as not-for-profit agencies, gives me a comprehensive understanding of the needs of varied businesses. Along with my 19 years of teaching at the college level, I can give you the expertise of the mechanics of writing combined with practical business sense and creative thinking.

Country

united states

City

marble

Industry

marketing and advertising

Skill

creative writing, advertising, press releases, photography, web content, research, social media, marketing strategy, market research, copywriting, newsletters, fundraising, editing, proposal writing, copy editing, technical writing, corporate communications, blogging, books, publishing, media relations, social networking, public speaking, public relations, brochures, storytelling, marketing, editorial, proofreading, publications, nonprofits, facebook, journalism, publicity, freelance writing, magazines, strategic communications, published author, non fiction, news writing, newspapers, ap style, new media, internal communications, poetry, online marketing, social media marketing, short stories, literature, wordpress

Experience

marketing representative

wiley-blackwell

2008-9 - 2015-3 · 6 yrs 7 mos

My responsibilities include collecting data for market research and developing and implementing marketing strategies. In addition, I make direct contact with clients for sales and order fulfillment.

writer and researcher

echota technologies

2009-10 - 2011-8 · 1 yr 11 mos

Working under contract with the Small Business Administration, I do research for the project and write reports for a feasibility study to transfer technical knowledge to American Indian colleges in order to start small businesses. I am in charge of creating quarterly reports as well as writing communications, promotional and fund-raising material. In addition, as a team member I have created successful presentations for meetings for federal agencies to fund the project.

president and owner

word branch media

2008-5 - Present · 18 yrs 5 mos

copywriter and account executive

info-hold

1997-11 - 1999-3 · 1 yr 5 mos

 Wrote creative on-air copy and coordinated voice talent and background.  Managed and developed accounts.

adjunct professor of english

defiance college

2003-8 - 2008-5 · 4 yrs 10 mos

Faculty--English, Global Civilization

area manager of media recruiting

paramount's kings island

1999-3 - 2002-10 · 3 yrs 8 mos

*  Managed creative team responsible for recruitment of seasonal associates through media. Analyzed focus group data and created successful marketing plans. *  Developed and implemented a successful internship program. *  Responsible for website update, production of bi-weekly associate newsletter, photography for various print venues. *  Wrote extensively for internal projects.

owner

word branch publishing

2011-11 - Present · 14 yrs 11 mos

Word Branch Publishing is a different kind of small publisher. Everyone involved works only for a percentage of the royalties as a cooperative to create innovative and original novels and non-fiction from new and emerging authors. Word Branch is a place where authors can be treated fairly and with respect, and especially where new writers can find a home that nurtures their talents. Our goal is to provide readers with rich experiences with a variety of books from innovative and creative writers.

Education

wright state university

writing

1993-1 - 1995-1 · 2 yrs 1 mo

Activities and Societies: English Society, Modern Language Association, College Composition and Communication

wilmington college (oh)

english

1986-1 - 1989-1 · 3 yrs 1 mo

Activities and Societies: Contributer to Newspaper, Winner of Writing Award for Three Years, Inducted into Green Key Honors' Society, Excellence in English Award, Spanish Club