Catherine Ponomarenko Burns

Develop and execute business strategies, plans, and procedures to support company objectives. Create structured performance and growth plans for employees while establishing policies and processes that reinforce the company’s culture and vision. Oversee daily operations across all departments—including Website Design, Graphic Design, SEO, Social Media, Reputation Management, Paid Search, and the Leadership Team—to ensure efficiency and alignment. Provide leadership that motivates employees to perform at their best and remain committed to company goals. Regularly assess performance by analyzing key data and metrics. Support partner and vendor relationship management, and report to the CEO on departmental progress, including recommendations for addressing underperformance and improving goal achievement.

Responsible for overseeing SEO, Reputation Management, and Social Media efforts, while ensuring staff are well-trained, accountable, and equipped to handle their roles effectively. -Develop and execute strategic SEO plans, coordinating efforts across content, design, social media, and reputation management. Lead both on-site and off-site optimization and monitor performance through ongoing analysis. -Perform market research to identify digital trends, growth opportunities, and competitor insights to guide strategy. -Lead recruitment, onboarding, training, and performance management within the department, while supervising daily operations to ensure team efficiency and alignment with company goals.

Oversee Search Engine Optimization (SEO), Reputation Management, and Social Media Management, while training and developing team members to take ownership of their assigned responsibilities. -Lead the creation and execution of comprehensive SEO strategies, aligning efforts across content, design, social media, and reputation management. Manage both on-site and off-site optimization initiatives and track performance through regular reporting. -Conduct market research to identify digital trends, growth opportunities, and competitor activity to inform strategic decisions. -Manage departmental hiring, training, and performance evaluations, while supervising day-to-day operations to ensure goals are met efficiently.

-Identify high-volume, low-competition keywords for targeted optimization -Demonstrate a foundational understanding of HTML and on-page structure -Apply keywords effectively across webpage elements (titles, headers, content, etc.) -Proficient in creating and optimizing visual content, including images and video -Build and optimize backlinks to strengthen authority of key pages -Understand the role of technical SEO in search engine rankings -Stay informed on evolving SEO trends and Google algorithm updates -Create and manage accurate, high-quality local business listings -Monitor and address negative SEO issues using tools like Google Search Console