Catherine Pappas

Nudestix is a simple collection of easy-to-use makeup crayons that cover all the bases and give you a fresh-faced, natural look that works for all faces, that you can apply in all places. Enriched with skin-saving vitamins, antioxidants and moisturizers, each multipurpose NUDESTIX is loaded with just enough color to #gonudebutbetter.

Roberts Cosmetics + Containers, a privately held company, is a leading developer and supplier of cosmetic packaging components and turnkey solutions. Established in 1979 Roberts has offices in Chatsworth, California; New York; Seoul, Korea and Shanghai, China. Responsible for leading a Sales Team of 8 for this supplier of creative, innovative products to the top brands in the Cosmetics and Consummer Goods industry. SELECTED ACCOMPLISHMENTS: Company achieved a rapid financial turnaround: revenues were up 33% gross margins up 69%. Profit performance shifted from a loss in 2012 to a significant profit in 2013 Headed in 2014 with an order backlog of +150%

Provider of Real Time GPS Tracking Solutions (Asset, Fleet, Personal) Privately held Technology Company. Leveraged previous industry connections to acquire high-volume medical account and identified opportunities for customized client solutions, measurably improving supply chain fidelity. Established relationship for firm with a key manufacturer.

Privately held cosmetics firm. Promoted to spearhead sales operations and account development of the United States rollout. Key Account for: Sephora, Sephora inside JCPenny, Nordstrom and Naimie’s. Drove profitability with store openings, product launches, and Marketing initiatives. Participated in formulating and administering company policies and sales goals for the sales force. Fiscally responsible for net, gross, retail, spend, staffing and P&L. Responsible for leading and mentoring a team of 7 Account Executives and 10 Market Trainers SELECTED ACCOMPLISHMENTS: Significantly increased sales in record time: Promoted to the United States as a Director with Cover FX in 2008 and tasked to increase distribution. Spearheaded and rolled out 86 new Sephora accounts and increased business by 324% first year. Enhanced staff effectiveness: As National Sales Director for Cover FX in 2009 recruited new talent and built a Training and Development program to enhance staff effectiveness. Conducted skill assessment to identify opportunities, hosted bi-weekly training calls to increase Territory Management processes, and created “Best Practices” for existing team and new hires template. Mentored team in field on an 8 to 12 week cycle accelerating growth with comprehensive approach to training, significantly improved staff performance. In 2009 sales increased by 55% and 40% in 2010. Significantly increased revenue in four year span by 1060% by hiring key market place players, training and focusing on brand awareness initiatives.

Drove sales operations and delivered both quantitative and qualitative results across various Canadian geographies. Served as Key Account for multiple chains: Jean Coutu, Uniprix, Racine, and Pharmaprix. Championed strategic development, leading executive meetings to analyze distribution, source marketing opportunities, and evaluate staffing requirements. Forecasted sales and budgetary guidelines while simultaneously managing current financial needs and objectives to measure profitability and preserve costs. Oversaw new store roll outs and product launches to drive profitability and increase brand awareness. SELECTED ACCOMPLISHMENTS: Raised brand awareness as principal media liaison between Quebec and NATA productions. Bootstrapped 60+ new stores, leveraging industry connections cultivated in previous sales leadership positions. Increased brand visibility by conceiving, developing, and implementing medical outreach program within designated region

Provided sales and marketing advice and counsel. PRIVATE CONSULTANT Counseled various business clients regarding marketing and sales strategies. Developed effective brand and distribution strategy in conjunction with business model for Cover FX Skin Care, Inc. Held a full time Sales Director position. Expanded retail distribution and negotiated space to generate increased store openings. Additionally developed marketing and sales program for Tennis 13 Canada, Inc. analyzing competitive data and advising general management and stakeholders on emerging industry trends and competitor activities.

Promoted to oversee 500+ accounts throughout vast Quebec region, generating $10M in annual retail revenue. Quebec represent 60% of the total market share in Canada. Responible for leading and metoring a team of 7 Account Executives. Managed brand image, net sales, retail sales, and medical visit coordination. Held key account management responsibilities for cooperative activity with Jean Coutu, Uniprix, Brunet, Familiprix, Essaim, and Racine chains. Promoted proactive approach to match competitor actions. Supported market growth efforts and rank gaining initiatives as well as focusing on business development programs in collaboration with both clients and senior management. Crafted accurate sales forecasts and budgets to control expense and guarantee profitability Responsible for all account executive recruiting efforts, from hiring through training. SELECTED ACCOMPLISHMENTS: Achieved #1 Ranking in the AC Nielson’s in the Face Care Category by year end 2002 Game changer for the division. Raised the bar for Retail Commercial Policies Acheived the highest sell thru for International launch of Reti-C

Directed profitability and strategic growth planning for 92 pharmacy accounts throughout multiple Canadian territories, generating $3M in sales. Orchestrated medical visits with dermatologists and assured all efforts aligned with profit targets and organizational vision. Drove high-levels of customer service across all business levels. Negotiated contracts with store managers to expand accounts. Studied brand, pioneered new division, and strengthened marketing programs. SELECTED ACCOMPLISHMENTS: Grew business 25% within first six months by aggressively increasing sales and marketing efforts. Recognized as an “Elite Account Executive” receiving award for extemporary business performance. Maximized marketing plan exposure by orchestrating, developing, and implementing store-level marketing promotional programs.

Managed 14 department store accounts in Eastern Canada region, generating $6M in retail sales as an Account Executive, Lancôme Division with L’Oreal Canada. Conceptualized new marketing strategies, executed department store-level marketing plans. Managed the development for all L’Oreal Counter Managers as well as Beauty Advisors maximal potential and growth. Coordinated all marketing promotional activities at store level to ensure maximal exposure of the Marketing Plan. Recruited, interviewed and hired staff members. Measured productivity of staff members and ensure continuous development. Coached and mentored Counter Managers as well as Beauty Advisors. Negotiated with store management for the development and potential of each account. Headed strategic meeting with store management to review Market Share, Competition, Staff Profile and analysis of space in comparison to our competitors. Organized promotional activities for territory Budgetary control of expenses and events to ensure and measure profitability Prepared sales projections as well as budget forecasting for territory

Pioneered a store within a store concept and rollout for Yves Rocher and The Hudson Bay Comapny. Headed and directed all store openings. Worked closely with architects to fine tune design and planning of new boutiques. Key account for Hudson Bay. Contributed and implemented new marketing ideas for the Anglo North American Zone. Coordinated promotional activities and marketing plans for Ontario. Implemented and coordinated store level marketing plan to maximize the full benefit exposure of the Toronto Test Market Project. Hired, trained and managed all Ontario staff members. Increased retail and cabin retail sales through motivational strategies. Prepared sales projections and cost budgets for the province of Ontario. Headed provincial strategic meetings for Business Managers. Presented business plans to each individual Store Manager and Cosmetic Manager of the Hudson Bay Company. Coordinated marketing plan for the Television Shopping Network (TSN). Hired and trained the Host of Television Shopping Network (TSN). Negotiated contracts with radio stations, newspaper and other media sources.

Social Sciences