Catherine Li
Partner & Chief Creative Officer @ Reformation
About
I enjoy building products that feel both practical and inspiring, and working closely with teams to bring ideas to life. Recently, my focus has been on brand development and long-term creative direction. Always open to learning, sharing ideas, and connecting with people in the industry.
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United States
Apparel & Fashion
Product Strategy, Brand Vision, Business Development, Team Leadership, Positioning (Marketing), Creative Strategy, Design Direction, Timeline Management, Cross-team Collaboration, Fit Development, Collection Planning, Market Knowledge, Sample Development, Consumer Textiles, Design Team Coordination, Brand Development, Merchandising Strategy, Trend Analysis, Garment Construction, Fashion Illustration
Experience
Partner & Chief Creative Officer
Reformation
Los Angeles, CA
Joined the company in a leadership role and later took on a partner-level position, leading creative direction and brand strategy. Focused on building brand identity and long-term growth
Design Director
BCBGMAXAZRIA
Los Angeles, California, United States
Led creative direction for key categories and supported overall brand vision.
Senior Designer
BCBGMAXAZRIA
Los Angeles, CA
Led multiple categories and worked with cross-functional teams
Designer
BCBGMAXAZRIA
Los Angeles, California, United States
Managed product lines independently from concept to production
Assistant Designer
BCBGMAXAZRIA
Los Angeles, CA
Supported seasonal collections and assisted in product development
Design Assistant
Calvin Klein
New York, United States
Supported the design team in fabric sourcing, sample development, and daily coordination. Gained hands-on experience in a fast-paced fashion environment.
Education
FIDM
Fashion Merchandising
Focused on merchandising strategy, brand development, and consumer insights. Bridged creative design with business strategy
Fashion Institute of Technology
Fashion/Apparel Design
Focused on garment construction, textiles, and fashion illustration. Built a strong foundation in design and product development
Catherine Li's Contact Information
Phone
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