Catherine Jackson
Vice President, Digital Commerce @ Veritiv
About
Expertise in growing and leading marketing teams focused on branding and digital commerce. Experience in defining brand strategy and positioning and expanding brands into new and existing retail channels through new business models and licensing. Unique combination of skills as a strategic thinker and strong implementer. Known for building capabilities and hiring and managing top tier talent to support businesses in transformation. • Brand Strategy and Management • Digital Commerce • B2C and B2B Marketing Experience • Brand Content and Activation, Media and Analytics • New Product and Innovation Development • Marketing Technology Implementation • New Channel Development and Growth • Strategic and Licensing Partnerships
United States
Atlanta Metropolitan Area
Computer Software
Marketing Strategy, Digital Marketing, Marketing Automation, Social Media Marketing, Mobile Marketing, Eloqua, Web Analytics, Web Design, Content Strategy, SEM, SEO, ZMOT, Lead Generation, Brand Management, E-commerce, Market Research, CRM, Analytics, Direct Marketing, Sales
Experience
Vice President, Digital Commerce
Veritiv
Senior Director, Digital Commerce
Veritiv
Atlanta, GA
Global Marketing Director
The LYCRA Company
Customer and Retail Marketing Director
The LYCRA Company
Brand Director, STAINMASTER Brand
INVISTA
Atlanta, Georgia
Director, Digital and Content Marketing
INVISTA
Atlanta, GA
Senior Channel Manager, E-Commerce and New Business
INVISTA
Atlanta, Georgia
Senior Manager, Digital Marketing
Beazer Homes
Digital Marketing Manager
Beazer Homes
Corporate Marketing Manager
Beazer Homes
Senior Marketing Coordinator
KB Home
Sales and Marketing
Newell Brands
Education
University of Georgia - Terry College of Business
Marketing
Graduated Summa Cum Laude with Highest Honors Study Abroad Program, Oxford University
Catherine Jackson's Contact Information
Phone
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