catherine jackson

Management of $52m brand

* Manage $45m brand portfolio encompassing Top Taste, Ministry of Muffins/ Little Bites and Mills & Ware’s, with $1.4m A&P budget to develop and execute brand plans to meet strategic objectives. * Drive the innovation pipeline and new product development process, leading cross functional project teams to bring new products to market. * Develop and manage all above & below the line activity including all In-Store Point of Sale to drive brand health and trial aligned to strategies. * Foster and manage strong relationships with external agencies to formulate brand strategies, complete market research, and develop communications campaigns and communications materials.

* Assist in managing $40m brand portfolio encompassing 3 brands. * Support the Senior Brand Manager in developing and presenting marketing and brand plans to meet business and marketing objectives. * Drive the innovation and product development process * Develop and manage below the line activity, in particular Point of Sale and Sampling Campaigns to create awareness and drive trial. * Lead packaging process from concept right through to printing, application on the production line and in-store placement. * Liaise with external agencies to formulate brand strategies, complete marketing research, and develop advertising campaigns and communications materials

* Position 1 (Jan 2007 – July 2007) * Trade Marketing/ Category Activation Coordinator * Position 2 (July 2007 – Jan 2008) * Category Analyst, Bread, International Bread, Bakery Snacks and Cake Categories * Position 3 (February 2008 – May 2008) * Innovation Assistant * Position 4 (June 2008 – August 2008) * New Horizons & Consumer Insights Assistant Brand Manager

Graduated with Distinction level from both Degrees Awarded place on Deans Merit List for outstanding achievement Activities and Societies: Marketing & Management Society, Golden Key International Honours Society