Catherine J.

Mei Mei Market is a community-first circular fashion business I co-founded with Rena Zheng. Together, we curate and sell deadstock and vintage clothing pieces - giving new life to pieces that already exist, while promoting a slower, more conscious way of dressing. Our goal is to show that sustainability and profitability can coexist - and that style doesn’t have to come at the cost of the planet. Rooted in our shared cultural heritage and long-time friendship, Mei Mei (meaning "little sister" in Mandarin) represents the warmth, playfulness, and care we bring to every collection and community event. At Mei Mei Market, every piece has a story, and every sale supports our belief that circular fashion is the future. We’re proud to prove that a values-driven business can be both creatively fulfilling and financially viable. www.meimeimarket.com.au

Catherine is a multi-hyphenate creative working at the intersection of sustainability, fashion, and digital media. As the founder of @project.catherine (trading as CJIA Studios Pty Ltd), she creates content that educates and inspires intentional consumption of everyday things through thrifting, secondhand fashion, repairing, borrowing, and reusing. She also specialises in social media management, helping small to medium businesses in the sustainable fashion and lifestyle space build their online presence with authenticity and impact. Beyond the digital world, Catherine brings her passion for sustainability into event management, curating experiences that build community, minimise waste and maximise purpose.