Catherine Esrey

I have been an intern at Duke Students since the fall of my freshman year working on the Facebook and Instagram team. However, at the end of my Sophomore year, I decided to apply to be an editor. At that time, I desired more responsibility and a more active role. I was given the temporary position of Study Abroad Editor while I was studying abroad in Copenhagen in the fall of my Junior year. Now that I have returned to Duke's campus, I am officially stepping into my role as Social Media Editor overseeing our TikTok account alongside my co-editor, Vic. I am in charge of social strategy, content creation and managing a team of interns.

Create content for the @Dukestudents Instagram account

Rodeo is an innovative digital marketplace for the creator economy. It is a platform for the young, socially-driven shopper. At rodeo, we are building the next generation commerce platform to enable creators to do what they love — share and saves their stlye obsessions and more while monetizing their content (with zero effort so that they can focus on creating awesome, authentic content!) As a creator, I got early access to the platform and was also invited to join a consulting cohort that met weekly to discuss the platform. We shared our own experience and worked together to improve the user experience and help rodeo grow.

After working as an intern, I was asked back to work part-time as an assistant to the SP team. My work load and responsibility increased as I was able to work with brands more closely and manage my own campaigns. As a result, I experienced growth on a personal and professional level.

GTG Abroad is a resource for students studying abroad. It's website provides tailored recommendations for the must visit cities in Europe complete with the perfect weekend itineraries, recommendations and more. It is for students by students. As Digital Media Director I created content for our social media channels to share my day trips, weekend trips and more. My goal was to inspire and inform our audience. I also worked closely with the company's founders, Hollie and Amy, on our social strategy and branding. My experience with social media and content creation made me a useful resource for all things social media and my personal experience studying abroad made me a useful resource for understanding our audience's needs.

Managed a posting schedule for the company's Instagram account. Updated the schedule bi-weekly and prepared content for 2 weeks in advance. Reviewed photos from client's weddings and selected the best photos to post. Posted content 14 times per week. Came up with creative, relevant, and informative Instagram captions for each post. Collaborated with marquee brands and vendors on social media promotion. Tagged brands and vendors who worked on client's weddings. Participated in a 6-week online course on using Instagram to grow your business.

Interviewed local wedding vendors and wrote blogs profiling and promoting their business. Published a blog online at least 2 times a month.