catherine baxley-horvath

Location: Palisades Center Member of the Palisades Center Mall Management Marketing team. Promoted from Marketing Assistant. Coordinates and reviews all submissions for Community Access Areas, including community rooms and tabling events throughout mall. Oversees mall-wide and sponsored events, including concerts and programming for Munchkin Mondays, local musicians, flash mobs, and other community engagements. Packages donations for various community events, bus tours, and camp groups. Collaborates with tenants for in-mall marketing strategies. Designs graphics for social content and internal mall management team documents. Co-manages editorial calendars for media releases, social media, and memo deliveries. Collaborates with outside advertising agencies for print and digital materials. Assists in hiring process and coordinating with other departments. Attends local Rockland Business Association (RBA) meetings on behalf of mall to represent Tourism & Hospitality sector in Rockland County. Equipment: Adobe Creative Suite, Wordpress, Outlook, KishMish, & TeamUp

* Hired as Program Assistant and promoted to Program Coordinator in 2017. Schedules and coordinates a variety of programming for the library, while keeping statistical records of attendance. Promotes exhibitors on a monthly basis for the three galleries and submits press releases to variety of local news sources. Designs variety of upcoming program flyers. Attends local community meetings and events. Developed Digital Marketing & Social Media Proposal. * Member of the following committees: * Programming * Admin * Monday Morning Training * Carnegie Concert Series * Equipment: Adobe Creative Suite, Demco, and Weebly

Shot photography for various outdoor LARP events, as well as off-site photoshoots throughout New Jersey. Equipment: Panasonic Lumix G5KK, Adobe Photoshop, and Adobe Lightroom

Production Assistant for feature film, "Grandpaland," based off the web-series "Welcome to Grandpaville." On-location feature film production around Connecticut at popular tourist attractions including Lake Compounce Amusement Park and Trail of Terror. Runner, Director of Photography assistant, behind-the-scenes photographer, and other miscellaneous tasks.

Customer service within Communication Department of WPUNJ. Gave competency tests to students in media production courses, created rental bookings, assisted professors during class-time, and managed equipment, including maintenance. Edited numerous tutorial videos. Adjusted numerous items in catalogue system. Managed social media accounts during 2016 to 2017 school year; YouTube - September 2016, 4,000+ views (for one year); June 2017 - 15,000+ views. Developed Crisis Management Plan focusing on damaged and other equipment inquiries, building and campus emergencies, and contact information. Designed Social Media Guidebook highlighting uniform posts, resources and references, branding, and pre-made graphics for future posts. Hired as a Graduate Assistant (see below). Equipment: Sony PMW-200, Canon 7D, Sony FS-700, Adobe Photoshop, Adobe Premiere Pro., Adobe Audition, Final Cut Pro X, Avid Media Composer, Avid Pro Tools, and various audio and lighting kits; Ex Libris ILS Solutions - Voyager

Created and managed various social networking accounts (Facebook, Twitter, Instagram, YouTube, and G+) and used Everypost as a scheduling tool. Generated GoFundMe Campaign for Winston who needed funds covered for dental surgery with updated photography, video, and profiles. Collaborated with external companies for donations and "unboxing videos," with KitNipBox, MeoxBox, and Dr. Catsby. Redesigned website (Basic GoDaddy) and updated adoptive profiles with Petfinder Pro. Photography and videography. Equipment: Panasonic Lumix G5KK, Adobe Photoshop, and Adobe Premiere Pro

* Coordinated calendar for social media platforms, mobile device application, and website. Researched sponsors, performers, and venues for upcoming events. Assisted in preparation and worked at the 2015 * Philadelphia Folk Festival." Collaborated on newly issued mobile device application (Greencopper). Took photos of merchandise and managed online store (BigCommerce). Organized and prepared emails through ConstantContact and performed various office tasks. Edited showcase for * Philadelphia Folk Found Footage Festival. * Commuted from North Jersey weekly. Equipment: Adobe Premiere Pro

Generated articles, videos, and podcasts (editor). Assisted in managed multiple social media platforms using CoSchedule as primary scheduling tool. Adjusted meta and SEO descriptions (Wordpress/Yoast/Excel). Developed Crisis Management Plan. Guest contributed for "We the Nerdy" and formed guest blogging opportunities. Attended numerous press events and conventions, such as the Philadelphia Museum of Art - International Pop Exhibition, New York Comic Con, Wizard World Philadelphia, and AnimeNEXT. Panelist for "The Big Two on the Big Screen: Do DC and Marvel Do Enough?" at the 2016 Wizard World Philadelphia. Equipment: Lumix G5KK, Adobe Photoshop, Adobe Premiere Pro

Transfer student with a Bachelor's degree in Communications with a concentration in Media Production - film and Professional Sales.

Activities and Societies: Television production and theatrical shows.