Catharina Maya

Senior Partnership Manager @ Lodestar Marketing

About

I’m a Senior Partnership Manager at Lodestar Marketing, driving high-impact affiliate and performance marketing strategies for leading brands across Southeast Asia. My work focuses on building meaningful partnerships, scaling revenue sustainably, and turning data into clear, actionable growth. With 8+ years of experience across marketing and 4 years focusing in Affiliate marketing, digital strategy, PR, and content, I manage multi-market programs across Singapore, Thailand, Malaysia, Indonesia, Vietnam, and India, overseeing end-to-end execution from commercial planning and partner acquisition to performance optimization and long-term program growth. In 2025, my affiliate program receive: 🏆 Gold Winner – Best Finance or Fintech Campaign (Performance Marketing Awards 2025) 🥈 Silver Winner – Best Affiliate Programme Launch (Performance Marketing Awards 2025) These recognitions reflect not only the quality of our work at Lodestar Marketing, but also my commitment to building strong, strategic partner ecosystems that deliver real ROI and brand impact. As an Indonesian professional thriving in Thailand, I am passionate about creating value through collaboration, helping brands expand their market presence, optimize their affiliate channels, and unlock new revenue streams through data-driven performance marketing. I hold an MBA from Stamford International University in Bangkok and continue to deepen my expertise in the evolving digital and partnership landscape. If you’re looking to grow your affiliate program, explore performance opportunities in Southeast Asia, or collaborate on strategic partnerships, I’m always open to connecting.

Country

Thailand

City

Ko Samui

Industry

Marketing & Advertising

Skill

Communication, Leadership, Digital Marketing, Makeup Artistry, Business, Yoga, Business Strategy, Marketing Strategy, Content Strategy, Public Relations, Administration, Content Development, Creative Writing, Marketing, Business Administration, Strategic Marketing, WordPress, Microsoft Office, Management, Problem Solving

Experience

Senior Partnership Manager

Lodestar Marketing

2025-2 - Present · 1 yr 8 mos

Thailand

Partnership Manager

Lodestar Marketing

2022-5 - 2025-2 · 2 yrs 10 mos

Thailand

Helping brands from different vertical grow and manage their affiliate programs in SEA Region

Partnership Executive

Lodestar Marketing

2022-1 - 2022-4 · 4 mos

Thailand

Head Of Communications

ASEAN Youth Organization

2017-2 - 2018-1 · 1 yr

Bangkok, Bangkok City, Thailand

Maintain the relationship between the organization and external parties. Handling website and social media presence for the organization.

Operational Manager

LEA Beauty Care

2011-11 - 2012-12 · 1 yr 2 mos

Jakarta, Indonesia

Provide support and supervise a wide range of operational matters, including setting up two branches (Palembang & Tangerang). Establish, build and maintain client relations, sub‐contractors, and third parties. Arrange and conduct meetings with third parties, and follow up to its conclusions. Design, develop, and maintain company promotion. Content promo with information kits of the company, such as brochures, press releases, etc. Web content for the company. Jakarta Handling and maintaining a relationship with media Development and implementation of event proposals: e.g., running a LEA Salon and Day Spa during the SEA Games, Palembang ‐Indonesia, November 2011. Support company owner with various tasks and responsibilities; act as a personal assistant. Supervise five support staff.

Supervisor

Estu & Lury Attorney at Law Office

2011-3 - 2011-11 · 9 mos

Jakarta, Indonesia

Manage work schedule Follow up with clients Supervise finance Assist with other tasks for the senior lawyer Supervise seven support staff

Public Relation Executive

Ocha And Bella

2010-8 - 2011-3 · 8 mos

Jakarta, Indonesia

Establish company/restaurant promotional plans (weekly, monthly, quarterly). Set up media relations –including development and implementation of materials and events. Build up relations with suppliers including on food, beverages, and other materials and services. Assist with the scouting of potential new staff