Cate Cartier

Research, recruit, and onboard new affiliate partners including social media influencers, bloggers, Tier I media outlets, and e-commerce companies. Collaborate with client marketing teams to coordinate new promotions and product launches with media partners. Coordinate product sampling efforts for article, review, and roundup inclusions.

Secured earned media placements for clients across consumer lifestyle, consumer packaged goods, and technology industries in standout mainstream and trade outlets, including Vogue, VICE, Healthline, and more. Managed end-to-end coordination of 40+ product sample opportunities to secure coverage for key product launches and ongoing campaigns. Cultivated journalist and influencer relationships to support outreach initiatives and consistent media visibility. Applied insights from daily coverage tracking and industry trends to shape thoughtful, informed outreach and client communications.

Managed chapter operations involving nonmembers, including campus and community relationships and initiatives, chapter safety, and events with nonmember guests. Supervised all efforts across areas of events, philanthropy, public relations, campus affairs, Panhellenic, and risk prevention to accomplish their purpose.

Promoted academic standards to over 100 chapter members. Organized educational programming and created incentives to develop chapter pride for academic achievements.

Curated an elevated boutique jewelry shopping experience by bringing brand awareness and product knowledge to life for every guest. Performed key operational support tasks, including visual merchandising, clientele messaging, order processing, and inventory management using Shopify, Asana, Endear, and RF-Smart platforms. Evaluated daily business metrics and implemented targeted sales strategies to convert over 3,000 monthly customers.

Supported account teams with research, organization, and client-facing deliverables. Contributed to brainstorms for creative campaign ideas, media hooks, and influencer collaborations. Researched and developed media lists to support client press outreach.

Supervised Pepperdine Panhellenic recruitment registration, community efforts, activities, and events for the 2023 recruitment season. Facilitated the recruitment of over 250 prospective members into 7 Panhellenic chapters. Collaborated with leadership teams on the Pepperdine Panhellenic Executive Board and all sorority chapters to enhance the broader Pepperdine Fraternity and Sorority Life community.

The IMC major focuses on breaking down silos that divide business and reaching consumers through multiple touch points in unified strategy of communication and marketing. Skills are acquired in a breadth of communication and business disciplines, ensuring persuasive and effective brand messaging that is consistent across diversified channels and consumer-centric.

The Certificate in Conflict Management is a professional certification offered through a joint enterprise of Seaver College and the Caruso School of Law's Straus Institute for Dispute Resolution. Through a distinctive curriculum combining academic understanding of theory with the practical skills of strategic negotiation, creative problem solving, and effective deal-making, this certification enables the translation of theory into practice.