Catarina Galhordas

Marketing Manager @ PepsiCo

About

- 20 years’ experience. managing brand & portfolio strategy, the innovation process; Participated in several Company reorganizations; - 15 years’ experience managing teams (up to 4 people directly and 16 indirectly); - Client management and negotiation skills, with Retailers and The Coca-Cola Company Bottler; - Strategic thinking, good listener and open minded to identify opportunities to grow the business - Open to new cultures and learning languages to continue improving communication skills;

Country

Portugal

City

Lisbon

Industry

Consumer Goods

Skill

Marketing Management, Marketing Communications, FMCG, Competitive Analysis, Market Planning, Brand Management, Customer Insight, Market Research, Trade Marketing, Shopper Marketing, Digital Strategy, Marketing Strategy, Management, Digital Marketing, Team Management, Brand Equity, Marketing, Brand Development, Business Strategy, Business Planning

Experience

Marketing Manager

PepsiCo

2017-7 - Present · 9 yrs 3 mos

Lisboa e Região, Portugal

Senior Brand Manager

The Coca-Cola Company

2015-6 - 2015-10 · 5 mos

Madrid Area, Spain

- category management: leading a business case (product innovation, new brand & channel positioning) to promote volume and profit improvement. - brand campaign coordination assuring a cross-functional work with the IMC team: promoting research to define brand territory and adapting global brand vision to Iberia. Fanta campaign brief and KPI’s.

Fanta, Sprite & Nordic Mist Brand Manager (Iberia)

The Coca-Cola Company

2009-11 - 2015-5 · 5 yrs 7 mos

Madrid Area, Spain

- Portfolio management: innovation and line extensions - Portuguese campaign development, media plan and local adaptacion - Development of local promotional campaigns. - Integration of the Spanish and Portuguese markets in Iberia: leading marketing brand plan, pursuing strategic & commercial alignment and research integration.

Consumer Development

PrimeDrinks

2007-10 - 2009-10 · 2 yrs 1 mo

Lisbon Area, Portugal

- Trade Marketing Plan definition for the on-trade channel: national sell out plans and also training to promote the perfect serve of the Company brands, managing a team of 4 people (1 assistant; 2 trainers and a junior project manager) - Developed a RTM platform - B2C project: with the first e-commerce website owned by a spirit Company,

Brand Manager

Impresa

2006-2 - 2007-9 · 1 yr 8 mos

Lisbon Area, Portugal

- Marketing Plan definition of Activa magazine and development of promotional activities with direct impact on P&L, - New business project.to launch a new monthly magazine

Brand Manager

Unicer

2000-2 - 2006-1 · 6 yrs

Porto Area, Portugal

- Marketing Plan definition and category line extension to increase consumption and create new occasions, like Super Bock Stout, which doubled the Portuguese black beer market and Super Bock Green,to lead innovation and capture market share to other categories. - implementation of brand sponsorship plan for music and cinema - New Super Bock visibility (logo, merchandising, communication) to improve connection with music;