Catalina Man

Responsibilities: • Spearheaded a comprehensive brand strategy and identity refresh, including a new logo, visual system, and showroom redesign, to reposition the luxury brand in a competitive market. • Led the end-to-end creative direction and project management of new product line development, from conceptualization through production, collaborating directly with master craftsmen. • Managed high-touch stakeholder engagement as the primary consultant for VIP clients, delivering bespoke services and personalized experiences to drive retention and satisfaction. • Directed interior design and relaunch of showroom for immersive brand environment. Achievements: • Successfully launched new product lines and an immersive showroom environment, directly driving business growth and enhancing brand perception. • Boosted client engagement and increased VIP client retention by delivering exceptional, personalized service and curated brand experiences. • Revitalized all brand communications, achieving strategic alignment and a stronger market position through innovative design and storytelling. • Created a showroom environment that boosted client engagement. • Achieved high event attendance, generating significant buzz.

Responsibilities: • Provided strategic leadership for group marketing, brand development, and international business initiatives, managing budgets and performance metrics across regions. • Directed brand strategy and creative direction for the group, launching new sub-brands (“TSL TOSI”, “DUO by TSL”) and overseeing all marketing campaigns from concept to execution. • Led digital marketing transformation, including the launch of e-commerce and made-to-order platforms, enhancing the omnichannel consumer experience. • Built and managed high-performing cross-regional teams and agency partnerships, fostering innovation and ensuring brand consistency across all markets. Achievements: • Strengthened company-wide brand consistency and achieved strategic alignment across Asia-Pacific markets, improving marketing ROI and operational efficiency. • Successfully launched digital initiatives that expanded market reach and modernized the consumer journey, contributing to online revenue growth. • Enhanced team performance and cross-functional collaboration through effective team building and clear communication strategies, delivering high-impact branding materials.

Responsibilities: • Founded and led a creative consultancy, providing holistic brand strategy and creative direction to clients in banking, hospitality, and beauty. • Developed and executed integrated marketing campaigns and launch events, unifying brand identity across digital and physical content strategy. • Managed client stakeholder engagement, collaborating to align creative projects with core business objectives and market analysis insights. • Oversaw project management for all client deliverables, including branded environments, visual identities, and promotional materials. Achievements: • Boosted brand recognition and market presence for diverse clients by delivering innovative and cohesive brand systems that enhanced brand consistency. • Increased client engagement and achieved key strategic marketing goals through targeted event concepts and multi-platform content strategies. • Developed successful collaborations with key stakeholders, improving marketing efficiency and overall brand coherence for all portfolio companies.

Responsibilities: • Co-founded and led business development, project management, and overall operations for a creative digital startup. • Managed cross-disciplinary teams (technology, creative design), overseeing budget management, team building, and performance metrics. • Directed creative and digital marketing strategy, including SEO-optimized content strategy and the user experience (UX) design for a flagship mobile application. • Implemented go-to-market strategies and innovative launch campaigns to establish market positioning. Achievements: • Drove company growth through strategic business development and the successful launch of a proprietary app, improving market positioning. • Optimized team structure and enhanced operational efficiencies, leading to cohesive project completion and advanced project management outcomes. • Developed successful brand and digital product strategies that strengthened client engagement and streamlined internal procedures.

Responsibilities: • Led brand strategy and identity development for major corporate clients across Asia-Pacific (Finance, Hospitality, Retail), translating deep market analysis and cultural insights into compelling brand narratives. • Directed creative execution and project management for high-profile clients including The Shilla Duty Free, Hyatt Andaz, and Bank of China, ensuring strategic vision was realized from concept to final rollout. • Managed key stakeholder engagement with C-suite executives, aligning brand systems with core business objectives and regional market dynamics. Achievements: • Successfully delivered high-stakes branding projects across diverse sectors and geographies, enhancing brand consistency and market presence for premier clients. • Built and maintained strong client relationships through effective communication and presentation skills, leading to successful long-term partnerships.

-Managed creative strategy working with globel team. Involving brand analysis, consumer tests and cultural trend studies. -Concept creation working with copywriters. Creating concepts with traditional and innovative strategies inline with advertising and marketing goals. -Conceived, created and implemented the visual aspects of different product line (13 classes) for each season. -Managed production team from artwork to print wth deep collaboration with Photography team. Art directed photo shoots on location and in studio, involved close working relationship with photo-retoucher.

-Integrated creative ideas that drive business for featured brands in order to help build their brand value. -Directed concept development to photo shoot art direction, and hands-on graphic design. -Managed all marketing, design collateral and event implementation including the grand opening IFC Flagship store events and each seasonal fashion magazine, brochure & events from creative concept development to execution. - Design coverage from Men & Women fashion, Cosmetic, Accessories, Jeweleries, Shoes & Home department.

-Managed team of 6 designers. -Developed concepts for direct response campaigns, collateral materials and branding campaigns. -Completed project life cycle participation from brand design management to art direction, to project presentation, and from concept development, graphic design to production. -Projects spanned both print and web domains.

-Designed marketing campaigns, developed brand identity system, brand repositioning; direct marketing, event implementation, styling direction on music video. -Complete design involvement from concept development to production control.