Catalin Mihai
Head of Marketing - North Eastern Europe @ Gewiss Romania
About
Experienced Trade Marketing Manager with a solid background in Consumer Goods industry.
Romania
Bucharest
Electrical & Electronic Manufacturing
FMCG, Retail, Trade Marketing, Negotiation, Key Account Development, Sales Operations, Customer Insight, Marketing Management, Consumer Products, Key Account Management, Brand Management, Shopper Marketing, Market Planning, Competitive Analysis, Forecasting, Account Management, Fast-Moving Consumer Goods (FMCG)
Experience
Head of Marketing - North Eastern Europe
Gewiss Romania
Bucharest, Romania
Head of Marketing and Technical Department for North Eastern Europe. Coordinating the Marketing and Product Management teams for 28 countries in NEE region. Main responsibilities: - Strategic planning: develop and implement marketing strategies, aligned with the company's goals. - Oversee the successful implementation of marketing initiatives. - Manage international marketing budgets: allocate and optimize the marketing budgets across multiple countries and regions. - Coordinate cross-functional teams: ensure alignment and collaboration between departments to support the successful implementation of marketing initiatives.
Trade Marketing Manager
Signify
Bucharest, Romania
Responsible for Professional Trade Channel in South District CEE (Romania, Croatia, Slovenia, Bosnia-Herzegovina, Serbia, Macedonia, Montenegro, Kosovo, Bulgaria, Moldova and Albania) Main responsibilities: - Define and implement the Marketing activity plan for district South in CEE. - Design trade promotional strategy, aiming for sustainable and profitable growth. - Coordinate new product launches, develop pricing strategy and Route to Market strategy
Senior Category Manager Consumer Products Division
L'Oréal
Romania
Main responsibilities: - Create and develop long-term strategy for Hair Care, Hair Color, Face Care and Deo categories. - Identify category opportunities and implement specific projects to drive category growth. - Analyse shopper behaviour and build recommendations based on shopping trends. - Optimize price and product availability to maximise revenue growth.
Trade Marketing Manager Baking, Cooking and Spreads Category - Central&Eastern Europe
Unilever
Coordinate CEE Trade Marketing teams (Poland&Baltics, Czech Republic&Slovakia, Hungary&Slovenia, Romania&Bulgaria) in order to execute and deliver the Operational Business Plan.
Customer Marketing Foods Category - South Central Europe
Unilever
Develop and deliver the Operational Business Plan for Romania, Bulgaria, Serbia, Moldova, Macedonia, Kosovo and Albania, together with Brand/Category Teams and Account Management Team.
Key Account Manager Jr. Foods Category - Supermarkets&Hypermarkets channels
Unilever
Develop the Foods business for Supermarkets and Hypermarkets channels in Romania, within the company strategy and targets assigned.
Key Account Manager Jr. Personal Care Category - Cash&Carry channel
Unilever
Develop the Personal Care business for Cash&Carry channel in Romania, within the company strategy and targets assigned.
Financial Sales Executive - International Key Accounts
Unilever
Identify and solve the overdue issues for all International Key Accounts in Romania.
Accounts Receivable Clerk
Unilever
Romania
Record Bank statements, perform compensations and monthly reconciliations for all International Key Accounts in Romania.
Education
Universitatea Româno-Americană din București
Management and Marketing
Catalin Mihai's Contact Information
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