Cat Wu

Black Rifle Coffee Company is a SOF veteran-founded coffee company, serving premium coffee and culture to people who love America.

• Direct and drive merchandise assortments to achieve significant earnings growth. • Develop and execute comprehensive category strategies aligned with top-down sales objectives. • Establish seasonal sales and inventory plans to support growth opportunities and strategic priorities. • Oversee open-to-buy management, sales forecasting, and inventory optimization. • Mentor teams to deepen their understanding of market trends, industry dynamics, and competitive landscapes. • Foster strong partnerships with corporate teams to align on seasonal product direction and assortment strategies. • Regularly shape leadership decisions and initiatives through strategic insights and recommendations. • Conduct store-level analysis to optimize product assortment and placement, maximizing sales performance. • Demonstrated ability to align with, collaborate across, and influence cross-functional teams and peers effectively.