Cassim Pardesi

Driving global expansion and partnerships, growing our fragrance brands into 90+ countries. Leading brand marketing and storytelling for Tubbees (flavor-inspired perfumes & cosmetics) and Al Wataniah (luxury Arabian perfumes). Spearheading international exhibitions, launches, and influencer collaborations to scale brand presence. Overseeing product development and packaging innovation to maintain a balance of luxury identity and market competitiveness. Building sustainable growth by combining heritage, innovation, and global market insights.

Weekly target searches are performed to identify new business opportunities and new partners Day-to-day responsibilities include addressing inbound leads, conducting meetings, and responding to merchant inquiries Responsible for merchants' API integration with Tabby on their websites Implementing efficient customer communication and feedback channels - Merchant Account Manager

Dealt with client inquiries Converted inbound leads into activations Curated new outbound leads Responsible for the KYC verifications

Built a drop service design company Provided website and design services by connecting with freelance portals Managed and liaised freelance teams to deliver client projects

Responded to client inquiries Filtered inbound leads based on client fit criterion Shadowed a senior business development representative Curated new leads through Linkedin, Magnitt and other relevant portals

Shadowed a senior analyst to evaluate portfolios for existing and future strategic investments Presented reports to three senior managers with metrics surrounding ROI, cashflow & payback period

Initiated and participated in client meetings with my supervising managers Presented weekly financial reports which required me to maintain daily bookkeeping and prepare month end statements, which helped me to employ the theory I had learnt in practical scenarios