Cassie Bradley, MS

The GRAMMY Museum is a leading institution dedicated to preserving and celebrating music history, offering visitors an immersive experience with a focus on music education, history, and culture. It is also the home to the GRAMMY Awards After Party and other prestigious events that attract industry leaders, entertainers, and global brands. • Partnership Development & Strategic Sales: Spearheaded the development of corporate and premium partnerships for signature events such as the GRAMMY Awards After Party, securing $365,000 in partnerships for the GRAMMY Hall of Fame Gala—the museum’s inaugural major event. • Brand Activation & Relationship Management: Fostered deep relationships with high-profile corporate sponsors, ensuring seamless execution of brand activations and fulfillment of all contractual obligations. This included managing high-touch activations that aligned with partner goals and brand objectives. • Sponsorship Engagement & Retention: Designed and implemented strategic initiatives to enhance sponsor engagement, improve partner retention, and drive cross-industry partnerships, positioning the museum as an essential destination for top-tier sponsorships. • Collaborative Leadership: Led cross-departmental teams in collaboration with finance, operations, guest services, and media, ensuring the flawless execution of sponsorships and event experiences while meeting financial and operational goals.

Super Bowl Experience is the premier fan destination leading up to the biggest night in football. Held in the Super Bowl's host city, it offers insider access to the NFL’s most iconic moments, legendary players, and unforgettable experiences, all in one exclusive setting. • VIP Concierge & Event Management: Delivered bespoke services to NFL team owners, C-level executives, and partners, ensuring flawless experiences. • Event Planning & Execution: Oversaw VIP hospitality for NFL Honors and Super Bowl Tailgate, managing all aspects from venue selection to guest services and entertainment. • Client Engagement & Customization: Curated tailored experiences, including exclusive game-day access, pre-game activations, and premium post-game activities.

Crypto.com Arena is a premier sports and entertainment venue hosting global events across the NBA, NHL, and major concerts, providing an extensive range of luxury suite and premium seating options for corporate and high-net-worth clientele. • Revenue Generation & Sales Leadership: Led the charge in selling luxury suites, premier seating, and partnership referrals, contributing significantly to the arena's revenue stream. In my first five months, I closed two multi-year suite lease deals. • Sales Campaign Development: Managed the sales campaigns using the CRM system to track leads, measure success, and implement effective sales strategies. Utilized data analytics to identify high-potential leads and opportunities for expansion within premium sales. • Team Collaboration & Training: Assisted in the onboarding and training of new sales managers, ensuring they were equipped with the necessary tools and strategies to meet sales targets while also promoting best practices in customer service and CRM management.

The Los Angeles Chargers, part of the NFL, offer exclusive premium seating and luxury suite experiences at SoFi Stadium, a cutting-edge sports venue for the city of Los Angeles. • Revenue & Client Growth: Drove over $4.5 million in suite lease and premium seat revenue, including $2.1 million in suite leases within the first seven months of my tenure. • VIP Experience Development: Worked closely with high-profile corporate clients to design personalized VIP experiences, improving client retention and generating numerous referrals for future suite leases. • CRM & Sales Process Optimization: Improved sales processes by implementing CRM best practices and lead-tracking procedures, ensuring accurate pipeline management and more effective sales strategies.

Legends is a leading global provider of premium sales services for top sports and entertainment organizations, including the Los Angeles Chargers and SoFi Stadium. • Revenue Generation: Achieved $3.8 million in Stadium Seat License (SSL) revenue, generating $1.1 million in just seven months. • Top Sales Performance: Ranked among the Top 4 in the company for both club seat sales and overall new business sales, consistently outperforming sales targets and maintaining a high client retention rate. • Client Engagement & Event Planning: Developed exclusive VIP engagement strategies, including personalized stadium tours and game day events, helping build long-lasting relationships with key corporations and VIP clients.

The Los Angeles Lakers are one of the NBA’s most iconic franchises, known for delivering premier game-day experiences and maintaining one of the league’s most loyal fanbases. • Client Retention & Revenue Growth: Managed a portfolio of 700+ Season Ticket Member (STM) accounts, driving over $8 million in STM retention and sales revenue. Achieved 95.5% retention in 2017 and 99.5% in 2018, leading the department in client retention. • Relationship Management: Delivered exceptional customer service and built lasting relationships through personalized outreach—emails, phone calls, in-person meetings, handwritten notes, and curated game-day experiences. • Premium Sales & Referral Generation: Proactively identified new revenue opportunities, including suite referrals—secured a 7-year, $290K suite deal through STM engagement. • Event Planning & Execution: Led the planning and execution of exclusive STM events, managing budgets, venues, logistics, and appearances by players and the Laker Girls to drive fan loyalty. • Cross-Functional Collaboration: Partnered with Corporate Partnerships to design sponsored STM experiences; supported box office operations, customer service booths, and in-game VIP events such as halftime receptions and tunnel experiences. • Creative Content & Brand Engagement: Assisted with STM video messaging for jumbotrons, loyalty campaigns, and dashboard content; selected and distributed STM holiday and renewal gifts. • CRM & Data Management: Maintained detailed account records and communications in Microsoft Dynamics and Salesforce. Proficient in Archtics, AEG AXS, Prezi, and Microsoft Office Suite.

Salter Financial Management specializes in financial consulting and talent management for high-profile media figures and professional athletes. • Client Support & Confidentiality: Provided dedicated administrative support to high-profile clients, including prominent athletes and media personalities, ensuring discretion and confidentiality in all communications and documentation. • Contract Management: Drafted and finalized speaking engagement contracts for clients represented by NuVision Media, coordinating all details in alignment with client expectations and legal standards. • Travel & Event Coordination: Managed complex travel itineraries and logistics for client engagements across the U.S., ensuring seamless transitions between events. Collaborated with PR teams to align travel with media schedules and speaking appearances. • Operational Efficiency: Prepared and submitted monthly financial and activity reports, consistently meeting deadlines and maintaining accuracy in records. • Communication Liaison: Acted as a liaison between clients, agencies, and media partners, effectively organizing and distributing incoming communications and mail, including sensitive materials for professional athletes. • Negotiation Assistance: Supported negotiation processes for client appearances, speaking engagements, and brand-related events.

As part of the official NFL Draft event in Chicago, the NFL Store offered a dynamic retail experience for fans, showcasing branded merchandise and interactive activations. • Brand Representation & Customer Engagement: Served as a brand ambassador for the NFL, fostering strong emotional connections between fans and the NFL through high-quality service, in-depth product knowledge, and a passion for sports. • Sales & Merchandising: Oversaw daily operations in key product areas such as footwear, apparel, and souvenirs. Delivered top-tier merchandising experiences and consistently met or exceeded daily sales goals. • Visual Merchandising & Store Presentation: Executed floor resets and maintained visual merchandising standards to enhance the in-store experience and align with the NFL’s brand image. • Promotional Campaign Execution: Communicated and executed event-based promotional strategies, maximizing customer engagement and boosting sales during high-traffic periods of the NFL Draft. • Customer Service & Loyalty: Provided personalized service, managed inventory, addressed customer concerns, and resolved issues efficiently—earning repeat business and building strong fan loyalty. • Inventory & Operations Support: Assisted in inventory control, restocking, and back-of-house organization. Supported store leadership with daily operations and retail logistics.

The Chicago Bulls are a premier NBA franchise offering world-class basketball and fan experiences. This role was part of a competitive inside sales program focused on revenue generation, client engagement, and community outreach. • Revenue Generation & Sales Performance: Generated over $515,000 in suite rentals, season ticket packages, and group ticket revenue. Ranked 3rd out of 10 in group sales, selling more than 1,600 group tickets. • Client Acquisition & Relationship Building: Built new relationships with 100+ clients across Chicago and internationally by delivering outstanding service and tailored ticketing solutions. • Outbound Sales & CRM Strategy: Conducted 80–100 calls per day to solicit new business and manage campaigns using CRM tools, tracking lead activity, follow-ups, and campaign effectiveness. • Event Coordination & Client Experience: Coordinated 50+ group outings for local and international organizations. Visited suite renters and ticket purchasers during games to ensure satisfaction and build rapport. • Strategic Pricing & Ticket Promotions: Promoted and sold dynamically priced tickets to drive demand and increase revenue across various segments. • Game Day Operations & Cross-Functional Support: Worked non-standard hours supporting departments such as Corporate Sponsorships, Ticket Operations, Game Entertainment, and 50/50 Raffles. • Community Engagement: Volunteered with Bulls' community initiatives, including serving 857 meals at the Pacific Mission Garden’s Thanksgiving Dinner and revitalizing Dvorak School of Excellence with landscaping and playground improvements. • Recognition & Awards: Consistently acknowledged in weekly performance contests for top sales and customer service excellence.

Supported multiple departments with strategic initiatives in wellness, transportation, and organizational development while completing graduate coursework. • Program Development & Instruction: Designed and led fitness classes and wellness workshops tailored to diverse participant needs. Promoted and managed health initiatives such as the Fitness Challenge Program and 3K races. • Customer Experience & Data Analysis: Conducted fan engagement surveys and customer segmentation analyses to improve programming satisfaction and cost-efficiency. • Consulting & Campus Partnerships: Acted as campus parking liaison for the Borrow-A-Bike program, providing management consulting, troubleshooting, and usage data analysis. • Hiring & Team Collaboration: Participated on interview panels for department hires, evaluating candidates and contributing to team-building

Supported marketing and promotional efforts for NIU’s Division I athletics, focusing on fan engagement and ticket sales. • Ticketing & Promotions: Assisted with season ticket upgrades for football and developed group-specific theme nights for men's soccer. • Event Marketing & Activation: Coordinated in-game promotions and served as a secondary event manager for selected sports, including basketball, baseball, and soccer. • Strategy & Sales: Conducted consumer research to determine effective promotional items, helped script PA reads, and prospected sales opportunities for Olympic sports. • Game Day Operations: Selected participants for in-game promotions and supported setup and execution of fan engagement activities.

Provided operational and logistical support to the Division I Women’s Basketball program. • Practice & Game Support: Recorded and uploaded footage from practices and games to coaches’ devices and archives. Assisted with clock operation, rebounding, passing, and other coaching needs. • Logistics & Equipment Management: Prepared courts for practice, managed player gear, coordinated beverages, and ensured smooth setup and breakdown of all sessions. • Travel & Stats Coordination: Delivered real-time stats to coaches and assisted with team travel planning and preparation.

• Developed discipline, performance under pressure, and creative problem-solving through extensive training in theory, composition, and live performance. • Balanced a demanding academic schedule with multiple internships and on-campus leadership roles, demonstrating time management and work ethic. • Gained early experience in event production and team coordination through university performances and departmental projects.

• Focused on the business operations of professional and collegiate sports, including sales strategy, sponsorship, fan engagement, and event operations. • Completed a capstone consulting project focused on revenue optimization and customer segmentation for university athletics. • Served as a Graduate Assistant, gaining hands-on experience in program development, fitness marketing, and community engagement initiatives such as the Borrow-A-Bike program. • Participated in senior staff meetings and university-wide health campaigns, honing strategic communication and cross-functional collaboration skills.

• Completed a leadership development program taught by top faculty from the Ross School of Business, focusing on people management, influence, team dynamics, and change leadership. • Built practical skills through simulation-based learning and real-world case studies, including feedback delivery, conflict resolution, and motivating teams. • Earned digital certification with distinction, showcasing continuous learning and professional development in team leadership and organizational culture.