casper feng

go-to-market program manager

About

According to accumulate 10 years in marketing field including 6 years in motor industries, I have diversity and rich experience to apply and create different marketing skills. Definitely I always observe the trend and dig out the consumer insight to apply on my job. Hope to achieve the goal of every campaign and maximize efficiency each time. I am optimistic, attentive and resourceful person when dealing with every little thing and always treat people kind. Being responsible is my motto that makes me to be a better person.

Country

taiwan

City

taipei city

Industry

automotive

Skill

marketing, marketing research, marketing strategy, marketing intelligence, atl and btl planning and execution, product marketing, budget management, event planning and execution, on line marketing, imc, marketing communications, digital marketing, advertising, project management, integrated marketing, market research, public relations, strategic planning, social media marketing, social media, strategy, crisis communications, media strategy, media buying, media evaluation, epr, event planning, event management, strategic public relations planning

Experience

product marketing and public relations assistant manager

modena motori taiwan co. ltd

2017-1 - Present · 9 yrs 9 mos

marcom and public relations assistant manager

modena motori taiwan co. ltd

2016-3 - 2016-12 · 10 mos

1. Annual Marketing Communication & PR Planning 2. Marketing Communication & PR Budget Planning & Forecasting 3. Implementing Quantity and Qualitative Research (i.e. FGD, on-line survey) 4. Execution of consumer marketing, digital marketing and PR activities (including ATL &BTL) . 5. Event Planning and execution 6. Social Media Plan (ePR) 6. Public Relations strategy and execution 7. Crisis Management 8. Media Buying & Post Buy evaluation 9. Vendor Management 10. Project Management

account manager

ideata

2011-3 - 2012-6 · 1 yr 4 mos

* The job description: * 1. Plan, execute and conclude the quantity and quality research. * 2. Diagnose and analyze the market condition including the competitor review, marketing communication strategy and IMC plan. * 3. Supervise media buying and evaluation. * 4. Execute all the A-T-L (i.e. TVC, RD, Internet, print, outdoor…) and B-T-L (i.e. event, co-op, trade…) * 5. Managed and supervised the junior Account Executive. * 6. Developed new clients by pitching. * The clients served as follow: * 1. Miacare (BenQ Material): Contact lenses * 2. Pizza Hut * 3. Uni-President: Soy sauce. * 4. Weichuan: Bread * 5. Lee Herb: Growing-up herbal drinking

marketing specialist

dentsu-kuohua

2010-9 - 2011-2 · 6 mos

* The job description: * 1. Analyzed and diagnosed marketing problems, finding out the solution via quantitative and/or qualitative research. * 2. Supported account department to make the annual communication strategy. * The clients served as follow: * 1. Uni-President: Tea, Milk, Instant Noodles, Popsicle, Liquor and Bread * 2. OSIM: Massage Chair * 3. BESTA: Electronic Dictionary and Tablet PC * 4. Panasonic: Plasma Television, Digital Camera, Digital Video

senior account executive and account executive

stw

2008-10 - 2010-7 · 1 yr 10 mos

* The job description: * 1. Executed advertising project, including ATL & BTL( such as TVC, key visual, radio, internet, outdoor, mobile and other promoting stuff execution). * 2. Market observation: provide up-to-date information for clients steadily. * 3. Specialized in project management: supervise the progress and control the quality, acting as a contact window between internals and externals. * The clients served as follow: * 1. INFINITI * 2. DISCOVERY channel.

go-to-market program manager

gogoro

2019-2 - Present · 7 yrs 8 mos

marketing supervisor and marketing specialist

mazda motor taiwan

2012-12 - 2015-3 · 2 yrs 4 mos

* Annual Marketing Communication Planning * Marketing Communication Budget Planning & Forecasting * Implementing Quantity and Qualitative Research (i.e. FGD, on-line survey) * Execution of consumer marketing, digital marketing and PR activities (including ATL &BTL) . * Event Planning and execution * Social Media Plan (ePR) * Media Buying & Post Buy evaluation * Vendor Management * Project Management