casey weinfurtner

* Provides overall strategic direction for select client digital marketing programs. Develops monthly digital marketing measurement plans and quarterly game plans according to client's business goals. * Develops and updates monthly digital marketing analytics reports using tools such as Google Analytics, Google Search Console, SEMrush, and more, to review with clients. * Leads team organic social media efforts for clients and Aztek, including strategy development, content creation, and reporting. * Supports account teams with other tactical work, such as content strategy, content creation, SEO, and paid social advertising. * Oversees Aztek internship program.

* Main point of contact between the digital marketing team and our clients. Helped delegate tasks or projects amongst the team, coordinateed client meetings, and supported VP of Digital Marketing with monthly client reporting. * Lead social media efforts for Aztek clients. Created and scheduled monthly social content calendars. Worked with clients to develop social media strategies for each channel and reported on the monthly performance of social media activity. * Supported digital marketing team members with SEO, writing blog content, paid social advertising, and other reporting tasks as needed for Aztek clients. * Google Analytics Certified. Experience with additional analytics tools such as Google Search Console, Google Tag Manager, SEMrush, and Keysearch.

* Created organization Pinterest account and strengthened online presence by managing the account daily through various event, volunteer work and relevent news photos. * Edited the remodeled H.E.L.P. Malawi webpage.

* Work primarily with new organizations that have signed up for membership with PR Newswire. Managing base of 400+ accounts ranging from non-profit to large private companies. * Assist my clients with their onboard process and strategize their target audience for maximum result. * Resource for clients to offer industry best practice and solutions to optimize their communications success. * Negotiate structured packages and create customized package options for clients to secure and increase revenue. * Daily workflow and organization through Salesforce and Microsoft Office (Excel, Word, Powerpoint). * Certified in Miller Heiman Conceptual Selling.

* Rotations between Sales, Customer Content Services and Product Advocate teams. Completed individual assignments for each department supervisor. * Experience working within SalesForce and understanding of customer benefit’s through the software. * Weekly blogging assignments reflective of both company knowledge and creative input. * Intensive research on three social media platforms: Instagram, Technorati and FourSquare. Presented to company how research determines whether or not these platforms may be beneficial as a service for clients. Instagram pitch lead to company Instagram account.

* Managed account base of 300+ accounts. Organizations ranged from non-profit, agency, and small to large private companies. * Partnered with my clients on a strategic approach to their overall communications and helped align the services of Cision, PR Newswire and MultiVu to their needs. * Provided counseling and industry knowledge on: * SEO * Constructing a press release and concise messaging * Targeted media outreach and pitching * Brand monitoring and analytics * Earned media * Demonstrations of the Cision public relations software and CRM tool * Employed Miller Heiman sales methodology by uncovering new business opportunities, negotiating customized contracts and securing my territory revenue. * Additional responsibilities: * University recruitment * Internship Program team lead and mentor

Activities and Societies: ImPRessions – Scripps PRSSA Nationally Recognized PR firm, Public Relations Student Society of America (PRSSA)