Casey Chilby

Digital Marketing & Content Coordinator @ SMAI

About

Hey 👋 I’m a Digital Marketer coordinating the omnichannel strategy for SMAI, an international sports and fitness brand, and one of Australia’s largest B2B and B2C fitness and martial arts equipment suppliers. I’m passionate about business—especially e-commerce, digital marketing, content creation, and AI—and how each of these areas can power each other to create new opportunities. If that’s your vibe, don’t hesitate to reach out for a chat!

Country

Australia

City

Wollongong

Industry

Retail

Skill

Google Ads, Facebook Ads Manager, A/B Testing, Competition Research, Market Research, Funnel Optimization, Video Production, Adobe Photoshop, Adobe Lightroom, Adobe Premiere Pro, After Effects, Studio Lighting, Event Photography, Portrait Photography, Social Media Communications, Writing, Communication, Creative Writing, Copywriting, Interviewing

Experience

Digital Marketing & Content Coordinator

SMAI

2022-6 - Present · 4 yrs 4 mos

Wollongong, New South Wales, Australia

‣ Conducting market research and competitor analysis to develop winning ads strategy that aligns with company objectives. ‣ Using analytics reported from Shopify, Google Analytics, Meta Ads Manager, and Klaviyo, to optimise multiplatform marketing campaigns. ‣ Crafting compelling copy from the top to the bottom of the funnel. ‣ Producing high-quality photo and video content to be used across multiple platforms, including both paid and organic channels. ‣ Finding and testing unique marketing opportunities. ‣ Creating and optimizing automated email marketing funnels with a focus on CRO. ‣ Conducting market research across multiple channels and countries.

Digital Content Creator & Graphic Designer

SMAI

2020-12 - 2022-6 · 1 yr 7 mos

Wollongong, New South Wales, Australia

‣ Designed and launched highly effective email marketing campaigns and automated email flows. ‣ Created scroll-stopping content for multiple social media platforms. ‣ Designed graphics for email marketing, Meta Ads, and Google Ads. ‣ Wrote blog posts with a focus on SEO. ‣ Produced high-quality product photography for website.

Freelance Photography - Videography - Graphics

2019-10 - 2020-12 · 1 yr 3 mos

Wollongong, New South Wales, Australia

‣ Captured high-quality photographs and video. ‣ Used Adobe’s creative suite, including Photoshop, Lightroom, Premiere Pro, and After Effects to edit and produce content. ‣ Collaborated with clients to produce multimedia to reflect their creative vision, guided by my personal styles and abilities. ‣ Created assets including banners, profile images, inline banners, thumbnails, emotes, and other necessary assets for social media platforms and websites.

Journalist

WIN Television

2018-5 - 2018-6 · 2 mos

Wollongong, New South Wales, Australia

‣ Scripted and voiced broadcast news packages. ‣ Captured and created daily high-quality content for the Social Media Coordinator to distribute across WIN Television’s social channels. ‣ Discovered local newsworthy stories and sourced talent for interviews.