Casey Sullivan

• Led product development and achieved revenue and gross margin targets throughout the product lifecycle, from concept ideation to SKU rationalization. • Served as subject matter expert for Digital Signage product lines, developing new product ideas through comprehensive market analysis, customer feedback, and entrepreneurial innovation. • Collaborated with internal Marketing team to select products for outbound campaigns.. • Delivered level 2 technical support. • Facilitated customer product demonstrations. • Instructed internal teams on features and benefits of new product launches.

• Responsible for managing the product life cycle of new and existing products from initial research and development through maturity. • Review problems and solutions brought to light by various contributors to further develop instructions, articles, technical content and product improvements. • Provide corrective actions when product problems arise from documentation or lack of documentation including warranty and/ or and installation issues. • Prepare reviews of technical differences between Atlantis Rail and Suncor Stainless products and the competition.

• Manage the marketing process for the custom product plumbing division that includes the marketing plan which defines the overall business strategy and direction of Design Studio. • Engage the Sales Team by developing strategic target markets through data-mining sales data and presenting viable sales leads. • Support the business as the "Product Expert" at industry trade shows, on select sales calls and assist customer service with technical responses to product questions. • Create marketing collateral that support Design Studio (i.e. sell sheets, case studies, brochures, training materials, etc.).

• Manage the line planning and product creation process, including models / color plan, pricing strategies, gross pricing margin targets and physical testing. • Serve as the “product owner” in an agile development process, working collaboratively with cross functional teams. • Participate as a “product expert” at industry trade shows, on select sales calls and assist customer service with technical responses to product questions. • Manage and design high quality American eye wear for the Ophthalmic, Lifestyle (Fashion) and Professional Shooting channels; also includes consumer, OEM and military packaging and labeling.

• Oversaw downstream marketing (sustaining business) and upstream marketing (new product development) activities for domestic and international marketplaces. • Streamlined marketing materials for products managed, providing automated mechanism for delivery that ensured consistent brand image. • Managed the development of multi-lingual product packaging, labeling, manuals and associated DTC marketing collateral. • Manage product labeling and packaging through the internal review process with Marketing, Regulatory, Engineering and Manufacturing to ensure internal approval and smooth acceptance into finished goods.

• Prioritized and project-managed development products through project life cycle, including product development, vendor selection, and pre and post launch activities. • Worked with and managed technical writers and translation vendors to implement multi-lingual instructions for use, technical manuals and packaging & labeling. • Facilitated the procedural changes and vendor relations; developed promotions to address sales declines; revamped training materials to reflect changes. • Managed product labeling and packaging through the internal review process with Marketing, Regulatory, Engineering and Manufacturing to ensure internal approval and smooth acceptance into finished goods.

• Provided design and layout of packaging artwork for medical devices to seven manufacturing facilities located in the U.S.A., Canada, Mexico and Asia. • Project managed a global initiative to vertically integrate an electronic management system to streamline packaging, labeling and documentation to meet Regulatory and market requirements. • Managed several corporate labeling projects that included corporate re-branding initiatives and the creation of electronic user guides. • Featured in an internal corporate commercial promoting equality and diversity in the workplace.

• Managed, designed and published the corporation's global telephone directory on a quarterly basis with an audience of 30,000 plus employees. • Spearheaded an initiative that reduced printing overhead from 17,000 to 2,000 hard copy phone directories for a production cost savings reduction of $108,000 annually. • Instituted, managed and designed the corporation's first intranet phone book website which improved the overall end user experience and navigation. • Produced an external commercial that highlighted the companies’ technology platforms and featured workplace diversity.