Casey Fisk

I lead regional sales strategy and execution across the Southeast, partnering with sales leaders and stylists to drive sustainable growth, brand expansion, and elite customer experience in the professional hair industry.

Built and managed all aspects of business and brand development for a multi-faceted company, including strategy, operations, marketing, customer experience, and digital product creation. Designed and delivered training content, educational programs, curriculum, and customer-facing resources that improved client engagement and learning outcomes. Developed brand identity, messaging frameworks, customer experience workflows, and end-to-end launch strategies for internal offerings. Led creation of funnels, programs, and digital products, strengthening brand visibility and organizational performance. Managed cross-functional responsibilities including project management, content production, marketing campaigns, sales processes, and operational structure. Created scalable systems supporting long-term growth, customer satisfaction, and brand consistency.

Managed day-to-day performance, occupancy, and operations across an assigned market of Loft locations, ensuring strong execution of corporate standards. Coached and developed stylists and independent business owners to increase retention, revenue, and client experience. Executed company-wide initiatives, local marketing strategies, and field operations in alignment with corporate goals. Partnered cross-functionally with real estate, construction, marketing, and leadership teams to support regional growth and market performance. Recognized for ability to maintain performance through organizational change and lead teams through post-acquisition transitions.

Recruited to revitalize a struggling salon suite brand with five underperforming locations averaging under 30% occupancy. Designed and implemented scalable business systems, recruitment processes, and brand development strategies to improve visibility and performance. Hosted community events & led recruiting initiatives. Led marketing and sales initiatives that elevated brand recognition locally and online, driving consistent lead flow and tenant engagement. Built strong relationships with beauty professionals, tenants, and local community partners to drive brand visibility and occupancy. Spearheaded expansion strategy resulting in seven new locations across multiple markets. Achieved 100% occupancy with active waitlists across all open suites prior to acquisition. Contributed to transforming the business into a thriving, multi-location, multi-million-dollar company, recognized for its growth, systems, and community impact. COMPANY NOTE: Porte Noire was acquired by Salon Lofts due to its exceptional operational performance and market leadership. The Orlando district - where I served as Business Development Manager & Sales and Marketing Director- was the strongest-performing collective in the region with 100% occupancy and an industry-leading reputation. Following the acquisition, I was retained and transitioned into a Market Leader role to support transition & continued growth.

Built a new sales territory from zero accounts to award-winning performance in under one year. Drove revenue growth through proactive outreach, relationship management, education events, and customer support. Increased product awareness, brand placement, and service performance across multiple accounts. Cultivated strong long-term customer partnerships through consistent service and value-driven communication.

Oversaw multiple underperforming salon locations, providing hands-on leadership, operational restructuring, and team development to restore performance. Transformed several struggling stores into top-performing, profitable locations through strategic coaching, KPIs, systems implementation, and daily operational excellence. Led recruitment, onboarding, and skills training for stylists and salon leaders to elevate service quality, client retention, and retail performance. Selected for the National Turnaround Team, traveling to underperforming salons across the U.S. to restructure operations, train teams, and implement systems that restored productivity and profitability. Partnered with corporate leadership on brand consistency, operational standards, and field execution to ensure sustained performance across all locations.