Cas Jongerius

Start-up in Architectural Resin Panels Acquisition of 3form LLC, a US-based company on behalf of Hunter Douglas. Creation of 3form Europe BV - production plant, EMEA sales force, customer service, marketing, European product offer, supply chain, integrated IT platform

- Luxaflex®: Strategic brand refresh and re-positioning, Shop-in-Shop concept development & implementation / retailer loyalty programme - Development & implementation of a ‘Roman Shades’ Business Plan: product offer, assembly plant, marketing programme to service various Hunter Douglas sales channels - Feasibility & Implementation of Digital Printing for Hunter Douglas’ textile plant

Creation of an E-Commerce platform Reporting to, and in close cooperation with D. Sonnenberg (owner Hunter Douglas). Creation of the Business Model for Area Rugs, development of the IT & Supply Chain platform to support the business, contracting global vendors, development of on-line and off-line marketing tools, development of an US based agency network to promote the Tapestria platform to US Interior Designers

P&L Responsibility - €35mln - 120 staff - 10 local assembly plants - Sales, Customer Service, Marketing and R&D for Luxalon Metal Ceilings in EMEA - Buy & Build strategy: Acquisition and integration of 5 European competitors - Joint Venture with Armstrong - specialised Metal Ceiling Plant in UK