Caryn Choi

Senior marketing leader with extensive experience shaping brand strategy, digital communications, and experiential campaigns across the APAC region. With a background in luxury and lifestyle—at globally respected names such as Burberry, CELINE, and Cartier—brings a global mindset with local agility, and a deep understanding of culturally nuanced storytelling. Delivering standout moments of brand expression—such as flagship activations in Hong Kong, live music events in Taipei and Bangkok, destination takeovers in Singapore and Sydney, and the digital launch of LINE OA in Taiwan. Works closely with both local teams and global counterparts to translate brand vision into high-profile, market-relevant activations. Recognized for turning complexity into cohesion—bridging strategy and execution, storytelling and performance, brand aspiration and business outcomes.