Carter Norrie

National Account Manager Nov 2023 – Present · Dallas–Fort Worth, TX Full-cycle B2B sales rep in a competitive sports apparel market. I own everything from cold outbound through contract execution and post-sale account expansion. What I do: ▸ Generate $300K–$450K in annual revenue, consistently contributing 20–30% of total company revenue within a $1.5M organization ▸ Closed the largest deal in company history: a $100K+ partnership with the Rochester Mustangs, an 800-player hockey organization. Sourced through cold outreach, nurtured over a 2-year cycle, and won by re-engaging the decision-maker until I earned the meeting and the close. ▸ Manage average deal sizes of $15K–$25K with 6–8 month sales cycles on high-value collegiate and hockey accounts (where most revenue is generated), plus shorter cycles on smaller sports deals ▸ Execute 100+ cold calls per day using a structured 3x3x2 outbound cadence (3 contacts, 3 days, 2 touches per day) to build and qualify pipeline ▸ Built and manage a book of 500+ relationships with athletic directors, coaches, and league administrators nationwide ▸ Secured and expanded collegiate accounts including Florida Atlantic University Hockey, and developed large-scale youth league partnerships serving 7,000+ athletes ▸ Manage pipeline, forecast revenue, and track deal progression in Pipedrive CRM ▸ Mentor junior sales staff and handle high-priority client escalations to protect retention and long-term account value Skills: Full-Cycle B2B Sales · Cold Calling · Outbound Prospecting · Pipedrive · Pipeline Management · Consultative Selling · Account Management · Negotiation · Closing

As a linebacker for Delta State University, I had the privilege of contributing to our team’s success, including winning the conference championship in 2023. My time as a student-athlete instilled in me a strong work ethic, leadership skills, and the ability to perform under pressure. Football has shaped my discipline, teamwork, and drive—qualities I bring into every aspect of my professional life.

Operations Assistant Altiras Advisors | Payment Processing Company Supported customers with merchant processing accounts by addressing inquiries, troubleshooting issues, and ensuring seamless account management. Collaborated closely with vendors and processing banks to optimize service delivery and resolve account-related matters efficiently. Proactively upsold additional products and services, contributing to revenue growth and enhancing customer satisfaction. Assisted in maintaining accurate records and reports to support operational decision-making and compliance. Acted as a liaison between customers, vendors, and internal teams to foster strong relationships and ensure operational excellence.