Carter Lyles

Yellow Dog Flyfishing is the industry’s leading travel company specializing in organizing fly fishing trips across the globe. Their offerings include an extensive selection of gear through both e-com and brick-and-mortar, featuring flies and equipment to fly fish the world. + Designed and launched the world’s first full-fledged fishing outfitter website under a single domain and CMS, combining the fly fishing industry’s largest travel platform with over 250 destinations and thousands of product SKUs + Spearheaded the development of a seven-figure e-commerce platform, generating significant revenue and processing thousands of online orders within its first full calendar year + Contributed to a 142% increase in combined brick-and-mortar and online retail sales over a two-year period, driving notable revenue growth across multiple channels + Implemented a topic cluster SEO strategy that elevated Yellow Dog to the top of search rankings for nearly all major fly fishing programs and replicated this success in retail, establishing the company as one of the most prominent websites in the industry + Executed innovative social media strategies, consistently achieving one of the highest overall engagement in the fly fishing sector, outperforming even larger corporate entities year after year + Launched “Double Haul For Dorian,” one of the largest online fundraising campaigns in fly fishing history, which raised over $318,000 for hurricane relief efforts + Grew Yellow Dog’s email database by 277% over eight years, significantly enhancing the brand’s ability to engage with its audience and drive conversions + Delivered a 182% increase in online users and a 170% growth in sessions for Yellow Dog from 2018 to 2024, reflecting substantial digital expansion for an already well-established 18-year-old company + Developed an effective inbound marketing strategy to target all funnel stages during users' research and booking across numerous segments

Lyles Marketing was founded to help manufacturers, reps, and outfitters in the outdoor industry identify underperforming or overlooked marketing channels and transform them into revenue-generating opportunities. We also provided strategic branding guidance to align companies with their core values and key business objectives. + Supported Thomas & Thomas Fly Rods in enhancing and expanding their email marketing channels, driving direct revenue growth through their Shopify website. Additionally, we identified strategic ambassador partnerships to align with their marketing efforts, refreshed their website to improve navigation and homepage usability, and implemented key performance indicators (KPIs) to track and optimize marketing goals. + Collaborated with Fins & Feathers to optimize their fly fishing outfitter website with improved search engine optimization (SEO) and user experience design. We also implemented a topic cluster model for a new website build, enabling them to rank effectively for a wide range of relevant search inquiries. + The Anglers Academy is a program designed to help you refine your skills so that you can enjoy more productive and fulfilling experiences on the water. We supported the Anglers Academy with a comprehensive web build designed to effectively showcase their offerings and enhance their online presence. + Prince, owner of Prince Outdoors, is a key manufacturer sales rep in the Northern Rockies, covering Montana, Idaho, and Wyoming. He connects brands and dealers, ensuring anglers of all levels have access to the latest gear, and showcases new products annually. We helped Brandon Prince develop a WordPress website, providing his dealers with easy online access to pre-season details, vendor product information, release dates, and more. + Kanna Travel is a full-service travel agency that specializes in trip logistics for adventure and sports travel. We assisted Kanna with a WordPress web build to showcase their trip logistic expertise

+ Provided expert fly fishing retail sales support to an audience of traveling anglers at a premier location on the banks of the renowned Henry's Fork River, delivering tailored product recommendations and exceptional customer service. + Played a key role in developing a comprehensive and user-friendly e-commerce and wholesale website, ensuring seamless navigation, intuitive design, and enhanced user experience for both retail and wholesale customers.

+Provided expert assistance to customers in selecting fly fishing gear, equipment, and apparel, catering to both novice anglers and seasoned fly fishers. +Shared in-depth knowledge of local and destination fisheries to help clients prepare for successful trips. + Delivered exceptional customer service by building strong relationships and offering personalized recommendations based on individual needs and fishing goals. + Contributed to maintaining a well-organized and inviting retail space, ensuring a seamless shopping experience for all customers.

Gink & Gasoline is a popular online platform and blog dedicated to fly fishing and outdoor adventure. + Created the "Fly Shop 500" campaign, a nationwide digital contest where fly shops competed for the top spot by rallying their audience to vote on the Gink & Gasoline website. The winning shop earned a year of free advertising, while the campaign boosted brand visibility, engaged Gink & Gasoline's core audience, and drove growth across social channels.