Carsten Kraus

• Agentic AI Orchestration: Build and govern multi‑agent workflows and define where agents own the work vs. where humans do. (with clear benchmarks and KPIs) • Innovation to Scale: Translate PoCs into production-grade HR processes (central platforms, governance gates, and outcome-based workflows). • Responsible AI & Compliance: Use my legal background to stress‑test privacy, fairness, explainability, and human‑in‑the‑loop procedures; co‑develop practical guidance for agentic deployments in HR. • Cross‑functional orchestration: Facilitate workshops and partner engagements to select high‑ROI HR processes for agentification, quantify impact (qualitative & monetary), and plan iterative roll‑outs.

The BMW Group Startup Garage is the venture client unit of the BMW Group and a is the global matchmaker, bringing cutting-edge startup solutions directly into our business units. For over a decade, we have empowered entrepreneurs to validate their technologies in real BMW applications – transforming pilot projects into long-term partnerships. Our proven venture client model means we can address critical challenges across the BMW Group – with innovations that deliver a real impact. Our mission is to strengthen the BMW Group’s innovation leadership by connecting pioneering startups with our business units – and turning challenges into solutions.

• Provide strategic direction and lead for the P²TechLAB, aligning initiatives with organizational objectives. • Lead the ideation, development, and implementation of innovative PoCs (proof of concept) including AI solutions. • Foster a culture of creativity, experimentation, and continuous learning within the P²TechLAB. • Collaborate with cross-functional teams to drive the adoption of emerging technologies and methodologies. • Cultivate partnerships with external stakeholders to leverage expertise and resources. • Mentor and coach team members to support their professional growth and development.

1. Innovation, digitalization, and AI at HR: • We are pioneering the establishment of an Innovation Management function within the HR department. Our goal is to develop novel approaches and pilot them in collaboration with various business units. • Our focus is on creating user-friendly, digital customer experiences throughout the entire employee journey. • We engage in strategic and agile projects that drive the digital transformation of HR. Additionally, we actively support strategic innovation initiatives aimed at enhancing the overall employee experience. • We contribute to the identification and development of new people analytics use cases. Our role extends to coaching innovation teams and internal start-ups, leveraging agile methodologies and tools. • We foster an open and innovative corporate culture within the organization. Lastly, we design hybrid collaboration formats to efficiently coordinate and support our innovation activities. 2. Metaverse and VR at HR: • We explore the potential of Metaverse and Virtual Reality (VR) technologies within the HR context. 3. Future of Work / Hybrid Work: • We actively engage in shaping the future of work by embracing hybrid work models that combine remote and in-office collaboration.

As the AI Head Coach for People, I lead the initiative to empower Digital Coaches for the Group AI Assistant at BMW. My role focuses on enhancing digital competence across all levels of the organization, fostering a culture of continuous digital learning, and driving the digital transformation within the company. In this capacity, I am responsible for: Developing and Implementing Enabling Programs: I design and oversee comprehensive programs to equip Digital Coaches with the necessary skills and knowledge to effectively support their teams in utilizing AI and digital tools. Building a Community of Practice: I lead a network of Digital Coaches, facilitating regular exchange rounds, workshops, and community-building activities to ensure a collaborative and supportive environment. Driving Digital Transformation: I work closely with various departments to identify digital needs, promote the adoption of digital solutions, and enhance overall efficiency and productivity. Fostering Innovation and Digital Literacy: I inspire and motivate employees to embrace digital transformation, encouraging a mindset of continuous improvement and innovation. My efforts contribute to the overarching goal of embedding a future-oriented digital culture within BMW, ensuring that our workforce is well-prepared to leverage the latest technological advancements for business success.

The BMW Startup Garage is your Venture Client in automotive business. We enable startup partnerships through our industry leading Venture Client program

Innovation Manager: • We promote innovations in the HR environment (Talent management, Recruiting & Onboarding, Learning) • We support the BMW Group in the development of a culture of innovation. • We empower all employees of the BMW Group to be creative and curious to turn ideas into reality. • We ourselves are open-minded, curious and open to new ideas. People (Workforce) & Analytics: • Identify and explore Analytics Use Cases • Build up relevant Data Assets • Execution of the Data Steward role

We have developed the compliant Agile Working Model (AWM) to enhance the development of an 100% Agile Organization. • The AWM supports the BMW Group IT 100% agile transformation and provides orientation for all employees in their daily agile work and ensures compliance. • The AWM is used as common knowledge base for agile working in products (Business and IT) and will be continuously improved. • The AWM, including IT processes, gives orientation with guiding principles and recommended good practices. • The AWM is focusing on better usability, method independency and reduction to minimum required governance.

IT Compliance Management at BMW Group • Compliant Agile Working Model (AÜG/Werkvertrag) • IT Guideline - Cooperation with external companies within BMW Group IT in the Agile Working Model • Cloud Governance (Cloud Policy) • Governance, risk management and compliance (GRC) • ensure that the IT organization supports the current and future needs of the business, and complies with all IT-related regulatory and laws • Data Privacy (PII) within software and applications - GDPR readiness • Monitor and report the IT compliance status • Contracts for work and services and other outsourcing related regulations (also with agile Methods, e.g. SCRUM) • Data Processing Agreements with contractors and subcontractors

Proof of concept with a leading German AI startup on Digital Contract Intelligence (also known as Legal Tech) supported by the BMW Startup Garage. Analyzing data privacy agreements with the help of #NLP and #machinelearning

• Describing different Innovation processes and initiatives at BMW Group • Describing the experience of an internal startup program • Difficulties of the digitalization in a traditional vehicle manufacturing company

• One of 7 finalist of an internal innovation program • Building up an new kind of passenger entertainment within 12 weeks (Result: Integration of Amazon FireTV into our cars)) • Final Demo Day at 27.04.2017 Follow the link for more information about the BMW Accelerator

IT Compliance Management; IT Law

IT law, Intellectual Property law.

Master thesis: "IT Innovation Management in the age of Digital Business Models"

Staatsexamen Rechtswissenschaften