Carrie Muha
Director, Creator Partnerships @ THE·TEAM
About
With 10+ years of experience across both traditional creator partnerships and creator affiliate marketing at companies such as WME, Rakuten, and Impact.com, my expertise is driving growth through full-funnel strategies, building strong partnerships between brands and creators, and using data-driven insights to craft high-impact campaigns, while educating brands on how to successfully invest in creator marketing. I’m passionate about mentoring and leading teams to deliver innovative campaign strategies and white-glove execution, while fostering a collaborative environment that empowers team members to tackle challenges with confidence.
United States
Los Angeles Metropolitan Area
Marketing & Advertising
Digital Strategy, Contract Terms, Sales, Project Management, Data Analysis, Data Analytics, Strategic Thinking, New Business Development, Pricing Strategy, SaaS Sales, Strategic Services, Presentations, Software Sales, Integrated Marketing, Brand Marketing, Performance Analysis, Sales Development, Data Tracking, Mentoring, Analytical Skills
Experience
Director, Creator Partnerships
THE·TEAM
Head of Influencer Marketing Strategy and Services
impact.com
Los Angeles, California, United States
*Oversee a multi-million dollar client portfolio across key categories, delivering campaign-based and always-on influencer programs and services *Spearhead the development of innovative pricing, packaging, and GTM strategies for creator services, supporting new business and retention *Company’s sole lead for influencer marketing RFP responses, designing custom, data-backed proposals by analyzing creator affiliate data, industry benchmarks, and market research *Manage and mentor a high performing team across pre-sales strategy and post-sales account management, driving efficiency, growth, and cross-functional collaboration *Partner closely with Sales and Customer Success to integrate influencer solutions into broader partnership and affiliate initiatives *Provide strategic consultation to key accounts on influencer marketing best practices and leveraging performance data to drive ROI and increased spend
Senior Account Manager, Influencer Marketing Strategy & Services
impact.com
*Led account management of a $1M+ book of business across wellness, CPG, lifestyle, and beauty brands *Executed strategic business reviews to drive growth and expansion across impact.com's creator managed services and SaaS offerings *Mentor Account Managers and Account Associates on best practices related to client and influencer communications, campaign execution, wrap report presentations, and upselling *promoted to team lead Dec. 2022
Senior Manager, Influencer Marketing Strategy & Partnerships at Collective Voice | Rakuten
Rakuten
Greater New York City Area
Senior Manager, Brand Strategy and Influencer Partnerships. Formerly known as ShopStyle Collective, a Rakuten company.
Manager, Digital Strategy and Partnerships
WME | William Morris Endeavor
Beverly Hills, CA
Corporate Strategy & Business Development
WME | William Morris Endeavor
Beverly Hills
Education
Loyola Marymount University
Communication and Media Studies
Carrie Muha's Contact Information
Phone
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